Is It Possible To Put Multiple Category Types In Your Schema Mark Up?

In episode 152 of our weekly Hump Day Hangouts, one participant asked whether it is possible to put multiple category types in a schema mark up.

The exact question was:

Hi Guys
My question is, can you put multiple category types in your schema mark up? (“”@type””:””localbusiness””) or just one category?

This Stuff Works
Is It Possible To Put Multiple Category Types In Your Schema Mark Up? posted first on your-t1-blog-url

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 153

Click on the video above to watch Episode 153 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.

 

Announcement

Bradley: Live, already. Wow. That was fast. Hey, everybody. This is Bradley Benner with Semantic Mastery. This is Hump Day Hangouts for October 11th, 2017. We got Marco, and Hernan on with us, today. What’s up Hernan?

Hernan: Hey, guys. Hey, everyone. It’s really, really good to be here. I’m in Florida for a couple more weeks, then heading back to Buenos Aires, looking forward to be back in Buenos Aires for a little bit, and then we’ll see. Yeah. There’s a lot of stuff coming up in Semantic Mastery that I’m really, really excited to put together, and whatnot. Yeah. It’s good to be here.

Bradley: Awesome. What’s up Marco? How are you, man?

Marco: Deep in the lab, again, dude. Deep in the lab. Aren’t I always?

Bradley: That’s a pattern for you, you know? That’s awesome. Well, I’m glad that you’re always in the lab, because I don’t get to test nearly as much as I’d like to anymore, because I’m running too many damn businesses, and it just sucks. I mean, it’s fun, don’t get me wrong, but I enjoy the testing, but that’s why we’ve got a team like we do, so that you can handle that shit.

Marco: Yeah.

Hernan: Again, at the end of the day Marco is in the SEO lab, or RYS lab, and you’re in the business lab. That’s fun, too. I’m on the SEO lab, sorry, the Facebook ads lab, so that’s fun, that’s the whole deal of Semantic Mastery. Right?

Bradley: Yeah. That’s why we work well together, because we all play our own roles. You know what I mean?

Hernan: Yep.

Bradley: All right. Well, we don’t have Adam here today, who generally has everything organized very nicely, and I’m not that guy. I don’t have any announcements for today that I know of, if you guys have anything go ahead and chime in, and say them.

Hernan: Yeah. Real quick, that tomorrow we have our Battle Plan, our monthly Battle Plan update overview webinar, so if you’re new to Semantic Mastery, which we had a lot of new faces after the meetup, and after the launch of RYS Reloaded, and whatnot, so if you’re new to Semantic Mastery, and want to see what all of this fuss about the plan, the Battle Plan is about, I’m going to drop a link once [inaudible 00:02:08], so that you can join. We’re going to have a live webinar, so you can comment, ask your questions, and see what the Battle Plan is all about. I’m going to drop the link on the events page, shortly.

Marco: Yeah. I have a couple of things. I might as well announce it here, because most of our guys come here, too. RYS Reloaded webinar number three is coming up this Monday, and this one will be on the different ways that you can use a G-site, drive stack plus G-site, because people are always asking, “Do you only rank G-site?” No, of course not. We can pass the power. We can do all kinds of nasty things with G-sites, so we’ll be delving into that a little bit on Monday.

This will be, as I said, the third one, and I think after this one, the price of RYS Reloaded will go up, because the value that we’re giving in the webinars matches what’s in the training. I know it goes hand in hand, but we’re just giving away some, not giving away, people are paying for it, but we’re giving them so much value, and just teaching people to think outside the box, that’s something to consider if anyone is thinking, or on the fence, whether they should buy RYS Reloaded, the price will go up, and you guys know that when I say the price will go up, I’ll push as hard as possible for the price to be as high as possible, try to convince my partners.

The last thing is Twitter, we’re in the lab for Twitter social signals, so that people can use Twitter not just for SEO, but learn to use it as a social signal generator. Social signals are just so important in the way that ranking works right now, and so we’re revamping the training, just redoing it from top to bottom, so that we don’t concentrate on SEO, but rather how to use it for social signal, so you get all of those signals going over to Google and that people are interacting with whatever it is that you’re tweeting, so that I think is going to be really awesome, especially since it’s spearheaded by Doctor Gary Kirwan, and Rob [inaudible 00:04:30] they’re master spammers. All I do is I just play band leader, and they do the rest. I’m really looking forward to that, I think that’s going to be a fabulous product when it comes out.

Bradley: Sweet. Anything else?

Marco: I think that’s enough.

Hernan: [inaudible 00:04:52].

Bradley: All right. Cool. Let’s do it. Let’s get into some question, guys, we got a bunch already. Okay. Everybody should be good to go. Did somebody check the event page to make sure we’re actually streaming? Let me do that real fast. Adam, usually does that. It looks like we are. All right.

Hernan: We can see, and Roman just joined, but we can see your screen.

Bradley: Who invited Roman?

Hernan: I don’t know who did? Maybe Marco gave him the link.

Marco: Yeah. I gave him the link. I felt sorry for the guy.

Bradley: Damn. What’s up Roman?

Roman: How are you guys doing?

Bradley: What’s up buddy? If I had have known it was going to be one of those kind of parties I would have stuck, no, I’m not going to say it. If anybody knows Beastie Boys will remember that reference. Mash potatoes. All right. Do we have any SerpSpace announcements, since you’re here, Roman?

Roman: We’re adding in a new press release.

Bradley: Yes, we are.

Roman: Yep. That’s the big news for the time being, until we have a little bit more coming along.

Bradley: When is that going to be ready?

Roman: I’m hoping it should be ready for next week.

Bradley: Awesome.

This Stuff WorksRoman: Yep.

Bradley: Yeah. We need to do a separate promo for that once it does. We got another press release service coming into SerpSpace, guys, it’s really, really great service, and the guy behind it is, he’s a really good dude, too. We’re excited to bring it. It’s going to allow maps embeds, which is crazy, any sort of iframe embed, it looks like structured data can be added. Video embeds. Be looking for that next week. We’ll make an announcement once it’s ready.

Roman: Yep. The size of the distribution.

Bradley: Yeah. 450 sites.

Roman: Yep. It’s massive.

Bradley: Very, very powerful. It’s awesome. We’re excited to bring that in, and chances are we’re going to bring a, well, we talked about this briefly yesterday, but maybe a third press release distribution network into SerpSpace, so that there’s variety, guys, because that’s exactly how I’m doing it with all the stuff that I’m working with right now with press releases. I’m using multiple distribution services, our own, of course, and several others. That’s because adding variety and diversity to your inbound link profile is beneficial, at any point. Right? At any time, so this is just a great way to add diversity, and it works really, really well. More on that when we have it ready.

Can Video Powerhouse Help A Video Rank On The First Page Of Search Results?

All right. Ben’s up first, he says, “Hey, guys, if I have a video that has landed on page two is Video Powerhouse what it takes to get to page one? Are the embeds spread out over time? How long is it before they take effect, push to page one on the video that they are aimed at?” Okay. Ben, I can’t answer whether or not that’s all that it’s going to need. It’s likely that it will, I mean, yes, it will help. Sometimes you need more than just the embeds, though, so I can’t give you a definitive answer. Chances are it’s going to help, but what I would suggest doing is you can, you should be able to set up a free account in SerpSpace if you don’t already have it, and go look at, when you go to Video Powerhouse you can set up, start a campaign, and it will give you the option to drip the embeds out.

It’s up to you as to how aggressive you want to be with it. I can tell you what my strategy is, the exact same process that I use every time. Whenever I upload, or go to rank a video after the video has been indexed, first I make sure it’s indexed. Right? Then, what I’ll do is I’ll go to SerpSpace, and I’ll select 50 embeds. I always start off with just 50, guys. There’s no reason to go overboard. I know a lot of people like to go in and order 300 embeds, or whatever, do whatever you want, I’m just telling you I always start off with 50, and then wait to see about two weeks what the results have been, two or three weeks it depends on the drip rate.

For example, I’ll do 50 embeds, I’ll always chose secondary embeds, and I select the proper categories, this will make sense if you go into the SerpSpace dashboard for Video Powerhouse, you’ll know what I mean. You can select secondary embeds, as well, and then make sure you select the correct categories, and I like to drip mine out for either seven, or 14 days. Okay? I select seven or 14. Really it’s just at random, for me. There’s really no rhyme or reason, I just always like to drip them out. I usually wait about three weeks, so about 21 days for me to go back and check on the video, or I usually add videos like that, the URL’s to proranktracker.com, so that I can track the rankings. It does a really good job of tracking, excuse me, tracking YouTube videos.

I’ll just go in about three weeks later, I set a calendar event from the date that I create the embed campaign in SerpSpace, set a calendar event to remind me to go back and check on it in a couple of weeks, you know, three weeks, and then I’ll go look at it then, and I’ll see where it’s at, if it needs more from there, then I’ll order another 50. Sometimes I’ll order link building to the actual video itself, or to some of the embedded properties that I have through my own network, which would be my own syndication networks, whatever it takes. Okay.

Marco: Can I add that-

Bradley: [crosstalk 00:10:06].

Marco: Yeah. That people should set realistic expectations, did he mention, we need to know whether the niche is highly competitive, whether there’s hardly any competition. If there’s hardly any competition in one video, and one embed run should be good enough it’s already on page two, if it’s highly competitive, then it’s likely that you’re going to need more additional embeds, and then more videos to push up that first video-

Bradley: Right.

Marco: And, that playlist as a silo, so that when you power it up, and you link build to it, it all gets pushed up, and that video that you want to hit that first page will hit the first page.

Bradley: Yep.

This Stuff WorksMarco: I mean, set your expectations first on all, you have to know the niche that you’re working in, and how to go after it. One video in a highly competitive niche is not likely to get you anywhere unless you just hit that random factor where Google just loves your video, and they just push it up, just because, and it happens.

Bradley: Yeah.

Marco: Keep that in mind.

Bradley: I agree, with Marco, he took the words right out of my mouth, as far as using the playlist, so essentially setup a silo, using a playlist with the video that you have on page two right now that you’re trying to rank as the top of the silo, and then you can create variations, or target variations of the keyword, longer tail versions, synonyms, or co-occurring type keywords, LSI versions of the keyword, that kind of stuff, and you can create multiple versions of that same video targeting those various keywords, and then linking those up to the top site, or excuse me, the top video in the silo, which is the one that you’re trying to rank. There’s multiple ways to do the interlinking for that. Right?

You can do the mono silo method, if you don’t have YouTube Silo Academy, you should, a $7.00 product, I would go back and review that. There’s some diagrams in there for how the linking should be done within the silo. There’s some, three different types of linking strategies, and you can select, which one. If it’s really competitive, I would suggest going with the mono silo, but there’s a couple others if they’re not as competitive, but that’s very, very effective, because then you also have the option of sending the supporting videos within the silo through the embed network, which is very powerful.

Lastly, the other part of that, that I would recommend is if you get to a point where the SEO, you’ve SEO’d the hell out of it, you’ve done several embeds, whatever it takes, and you’re still having a little bit of trouble with getting it ranked, if it’s a local video, well you can do it either local, or national, global. It really doesn’t matter. For local, I’ve been doing, and I’ve mentioned this many times, before, but I like to set up YouTube ads, when I get some localized IP clicks to the video, and I just set something like, I’ll start off with a $1.00 a day budget just until the ads start running, and they run for a couple days, and then I’ll drop the budget down to .50 cents per day. You only end up spending 50, or excuse me, $15.00 per month on having localized IP, like real genuine traffic, you’re buying it, you’re buying traffic from Google, from YouTube. Does that make sense?

YouTube tells you it’s against their terms of service to buy YouTube views unless you buy them through the AdWords platform, and then it’s perfectly okay. I’ve been using that as kind of like my secret weapon outside, like after I’ve exhausted all my SEO methods if it still hasn’t ranked where I want it to be ranked, then I go in, and I set up a YouTube ad, and it just takes a few minutes to do, and you can let it run for a month, you end up spending about $15.00, or $20.00 especially if you spend a $1.00 a day for the first four or five days, and then $15.00 for the rest of the month, so it ends up being like $20.00 that you spend, but typically within two or three weeks that thing is going to rank.

Then, you can actually terminate or pause the ad all together, or if you’re okay, if it’s making you money, I would suggest leaving the ad running at .50 cents per day, because it’s only $15.00. For example, I’ve got a lot of, I do video SEO, wholesale SEO work for a video production company, and now whenever they send me another, what they call, Google Boost videos, that’s somebody that subscribed to that program, which means they want their video boosted in Google. I do the SEO thing first, and then I just go up and set up an ad right away for .50 cents a day, because to me I’m making a $100.00 per video, per month, anyways, so spending $15.00 is kind of a guaranteed way to keep it ranked, is a small price for me to pay. Okay?

Hernan: You know, Bradley, it’s funny that you mentioned that, because YouTube will tell you it’s against their terms of service to buy YouTube views.

This Stuff WorksBradley: Yeah.

Hernan: Unless you do it through the platform. Facebook will tell you buying likes is against their terms of service, unless you do it through their platform.

Bradley: Right.

Hernan: All they’re doing, like all of these, you can buy YouTube views, you can buy whatever, you can buy Facebook likes, whatever, all of what these guys are doing, pretty much is taking your money, and then advertising your stuff on Facebook, or YouTube, but for specific countries. For example, you can get less than a penny per like on countries like, I don’t know, third world countries. Right? [inaudible 00:15:49], or Africa countries, but the problem with that is that it’s not worth your time, or your money, your traffic, so if you spend like 20 bucks on real visitors, targeted, on Facebook, or in AdWords, like targeting people on the US, or from Canada, whatever. Buying countries you can get a lot more mileage out of your buck, because at the end of the day you might end up with better rankings, but you might also end up getting a buyer. Right?

Bradley: Yeah.

Hernan: Which this does not happen at all when you’re buying this cheap likes, and whatnot, so it’s funny that you mentioned that, and I thought it was hilarious that they’re both playing the same game. Right?

Bradley: Yeah.

Hernan: All of this third party vendors they’re doing just that, but with low quality traffic.

Bradley: Yeah. I would recommend for targeting options, if you’re going to do the AdWords route, just go with topical targeting, and I end up using whatever video it is that I’m going to rank as just an in-stream ad. Right? Those are the pre-roll video ads, so I used to also set up what they call video discovery ads, those are the search ads, those are the ones that show up at the top of the search results in YouTube. That would be like keyword traffic, but a lot of, like I found for the local type stuff, it doesn’t work as well, it’s just better to use a pre-roll ad in my opinion, and through my own testing for local stuff, and then all you do is target, for your targeting you set your geographic targeting, so you can set by zip code, by city, or state, or county, or whatever, or you can even just do like a radius targeting, and that works well, also.

Then, I just select the topic. I go to the topic for targeting, because there’s interest targeting, which they call like an infinity targeting, which is like there’s infinity audiences, and then there’s in market, ROI targeting, and that’s for people like if you can find your specific niche, or category in the ROI, the in market category, then select that, because that’s very likely that those people may actually end up purchasing, or becoming a lead, or doing whatever conversion action it is that you’re looking for them to do, if they’re in market, but it’s rather limited the number of categories in the in market targeting, so I would recommend going to the topical targeting, and then you can just select your topic that’s most closely related.

That works out well, because then what happens is with your geographical targeting as well as your topical targeting, your ad is only going to show in front of other peoples videos, it doesn’t matter, which video it shows in front of. In other words, somebody could be watching a stupid, funny cat video, but they were recently searching for, let’s say it was for roof repair, let’s say that you had a roof repair client, and this is the video that you’re trying to rank, and I’m just assuming it’s local, it might not be, but I’m just saying this is what I do.

If it’s a roof repair company, and we’re trying to promote their video, somebody might be watching a stupid cat video, or funny cat video, whatever, I think all cats are stupid, I hope I didn’t piss off half our audience, but anyways, somebody could be watching a funny cat video, but if they’ve been searching for roofing stuff, like how to fix a roof leak, and that kind of stuff in the past week or so, then your video could show in front of whatever the other video is, and they have to be within the IP, or excuse me, the geographic radius, or area that you set in your targeting options.

It ends up being a very relevant click, because they click through, or they get a view, and/or a click, because it’s coming from somebody that’s from a local IP. Right? That’s a great signal for ranking a video, as well as somebody that has shown an interest in that particular topic based upon their search history, so it ends up being a really relevant click, if that makes sense. Okay? It works really well. It’s a rather inexpensive way to kind of boost any SEO work that you’re doing.

What Are The Possible Reasons Why A Page One Video Doesn’t Have Any Views?

All right. Taylor’s up, says, “Hello, I’m able to get on page one with video, but not seeing views, maybe the keywords are not as high searched as I had thought,” yeah, it’s possible. Taylor, I mean, that’s certainly possible. Ranking videos on page one does not guarantee that there’s traffic for those keywords, that unfortunately, that’s the case. I don’t know what else to tell you other than to maybe test some other variations of the keyword, and see if you can find some others that may produce better results. Okay?

Marco: Go to Power Suggest Pro.

This Stuff WorksBradley: Yeah. Look at the suggest terms. That’s a good idea. Yeah. Guys, go to Google, I mean, the keyword research process has been the same for me for years, it hasn’t changed at all. I don’t care how many keyword tools come out, none of them matter to me, because I just go to Google trends, and I go to Power Suggest Pro, and now Google related searches, as well. I’ve been scraping those, that’s kind of a shitty manual process at the moment. There’s a couple of tools out there that will do that. We may actually have one built in the SerpSpace here in the coming months, as well. Those are all the great terms for SEO stuff guys.

I mean, the search volume, I’m telling you guys that the AdWords keyword planner is for AdWords, it’s not an SEO thing. Even the numbers in the metrics that they showed you, first of all, we all know that those numbers are not really valid. Google withholds a ton of data from us. Second of all, those are SEO, or excuse me, PPC numbers, not SEO numbers. There’s a big difference. That’s why Power Suggest Pro is one of the best tools in my opinion, ever, because it pulls back, now, I’ve changed my targeting, like how I set up, and I’ll just open it up real quick.

Marco: While you’re opening up, we only use AdWords in RYS Reloaded for relevance, because Google considers them relevant in the niche.

Bradley: Right.

Marco: But, we’re not actually targeting to rank for those since people are paying big money a lot of times to write for those, but Google considers them relevant, so we add them in RYS Reloaded.

Bradley: Yeah. In the info, the metadata, and stuff like that?

Marco: Yeah. On all of the stuff where we have, air quotes, relevant.

Bradley: Right. Guys, if you notice, you’ll see I got my settings on this one for Google, I do suffix, none, and recursive, yes. It depends on what I’m trying to do. For what Marco’s mentioning I would go ahead and have recursive, or excuse me, suffix added, because that’s going to return a shit ton more keywords, like a lot more, but a lot of the times now when I’m just doing a SEO campaign for like a landing page, or videos, and stuff like that. The problem with setting the suffix, and recursive, both, is you end up with such a vast amount of long tail keywords that are really non relevant, and it takes a long time to go through and clean the list down to only the relevant keywords.

I’ve actually stopped using the suffix version of it, now, and I just go with recursive now with basically the seed term that I’m punching in, because it returns a lot less results, and they’re a lot more valid, because if you think about it, when you start to do a Google search on a seed term, which would be kind of, it depends on the query, but a lot of the time it’s going to be a broader type query, than people often times aren’t going to be going for the real, real long tail versions of stuff. I’m not saying there’s not traffic there, but I’m saying I always like, I used to scrape all the keywords that I could, and I would end up with sometimes 1500 keywords, and then I’d have to go through and manually clean out all the non relevant keywords, and that’s a long, long process, and I found that unless you’re setting up for a content marketing campaign for a long-term campaign, in which case it makes sense to do that, that level of keyword research.

But, for a lot of times when I’m just getting started in a niche then I’ll just go in and just set it now for suffix, no, but recursive, yes, and I’ll play around with a couple drills. In other words, I’ll drill down on a few different variations of the seed term, and that makes it so much easier, because I have a lot less to clean out. Right? A lot less to filter, and then I end up with a really good strong list of keywords, remember the shorter the query the more traffic. Even with the suggested keywords you’re going to get some longer tail stuff, but when you have recursive turned off, or excuse me, the suffix turned off you’re going to only get really the top keywords from Google suggest that have the majority of the traffic.

Those really long tail versions, they do produce traffic, there’s no doubt, but it’s a small volume of traffic for the really long tail versions. I just go after the broader type suggest terms to start with, and then once I start to gain traction with a particular campaign then if I need to start boosting keywords, certain keywords, then I’ll go start drilling down on those with the suffix turned on, so I can get some longer tail versions, which will end up becoming either supporting articles, or supporting videos, or whatever within a silo to try to boost that top level keyword, if that makes sense. Okay? All right. Great question.

How To Use Jump Link In Footer Or Sidebar To Increase The On Page SEO Of A Website?

Next, Jonathan says, “How do you use jump links and footer, and sidebar for increase the on page SEO?” I would tell you if I knew, but I haven’t figured it out, yet. I know both Roman and Marco know that stuff really well. I haven’t had time to play with it, though. You guys want to comment on that, at all?

Marco: No. It’s not something that I will share, openly, or free.

Roman: [crosstalk 00:25:20].

Bradley: There you go, that’s Mastermind and RYS level stuff, guys, unfortunately Jonathan. Honestly, I can’t give you an answer, because I haven’t played with them yet. I know they’re super powerful. I’ve seen what Roman’s done with them, and I’ve seen some stuff that Marco’s done, and showed me with them, but I just haven’t played with them, myself, so I can’t give you a response either.

How Do You Use Google Sites In Ranking A Client Site?

Adrian says, “Hey, guys. There’s a lot of focus on ranking Google sites, do you use these to link to a money site, and power it, or is there a value in ranking a Google site in its own right? The URL isn’t pretty for a clients site, that’s why I asked. Thanks guys.” Okay. You can do it for both Adrian.

Look, I don’t care what the URL looks like, to be honest with you. If a client is complaining about what the URL looks like then they don’t get it, you know what I mean? My point is, a client should be interested in the leads that the website generates for them. They shouldn’t give a shit what the URL looks like as far as if it’s producing leads. Now, I’m not saying for their money site, if they have a money site with a branded domain, absolutely, that’s their site, that’s what they want a branded domain, that makes absolutely perfect sense, but if you’re trying to rank a Google site for them, which is a great way to generate leads, because they’re much easier to rank than a typical money site would be, then who cares what the URL looks like.

If they’re really concerned about it just set up a redirect from their money site with slash leads, or slash, I don’t know, G-site, or something like that, so domain.com/whatever and set up a redirect to their Google site, so that you can display it to them as a pretty URL, if that makes sense. You can always map a custom domain over to the Google site, too, by the way. Okay? That’s something that you just do at Google search, and say, domain mapping for G Sites, or Google Sites, and it you can find a tutorial on how to do that. I wouldn’t worry about the URL, as far as the actual Google site itself, the new Google sites, although they don’t have as many features as far as I know, they don’t have as many features as the old sites do, they can be made to look really, really nice. There’s no reason not to be able to use those.

But, let me finish up my statement, and I’ll get the input from the other guys, as well. We do both. We try to rank a Google site, as well as also use Google sites like a small PBN, private blog network, or public link network, whatever you want to call it. Right? We use them to power up either money sites, or the primary Google site, or whatever we want, because they’re so powerful. I know somebody else has got another question, I think on this page about using Google sites, as well. I can tell you that what I like to do is when we start a project, or if I’m doing client work, or a new lead gen site, or whatever, I take, I get a drive stack built through SerpSpace, and that comes with the Google site, well, if you purchase that option, it comes with a Google site, it’s done really well, and that’s what I use as my primary Google site that I try to rank, as well as, and obviously all those properties link to the client’s money site.

But, I use that primary Google site as part of the drive stack, and then we’ll create additional blogs like Google sites, Bloggers, WordPress’s, Tumblrs things like that, that we’ll use to actually create this link network that boosts the main Google site, the one that’s part of the drive stack, if that makes sense, because then you can hammer the shit out of all of those other blog properties that you’re using just to power up the Google site. The primary Google site from the drive stack. That’s how we do it. It works really well, because the Google site typically ends up ranking and even if it doesn’t it provides a massive amount of juice to the money site itself. But, usually within just a matter of a few weeks, you just got to be patient, for some reason it takes a while, but the Google sites end up typically ranking, especially if you powered them up with additional other Google sites. Now, what do you guys think?

Marco: I think that’s on point.

Bradley: Very good. No elaboration, needed?

Marco: None whatsoever. I see why, I mean that was perfect.

This Stuff Works

Is The Rent And Rank Video Lead Gen Campaign Still Effective These Days?

Bradley: Okay. There you go. Mohammad is up, he says, “Hey, guys, I’ve been thinking about going into renting out YouTube videos that I’ve ranked to local businesses, is this still a good strategy these days? I know a few weeks ago you mentioned the lead gen sites aren’t as easy to make as they used to be. Does the same apply for videos? I was thinking of using offline PLR videos that Local Kingpin talks about.” Okay. For your first question, yeah, videos is still a good strategy. The statement I made about becoming more difficult to rank lead gen sites is a valid statement. That’s true, because it’s getting harder to create a sudo brand, and I’m using air quotes. Right? It’s getting harder to create a fake brand, and a fake Google My Business Listing, and I say fake, it’s valid, but it’s not a true business. Right? It’s just being used as a lead gen property.

That doesn’t apply to videos, guys, because you don’t need a Google my business property to rank a video. Right. My point is its still a very valid strategy. Now, I don’t do video SEO exclusively, I know some people do, but I always use it as a foot in the door. That’s what I use video SEO for, because I can get results. Relatively easy, and rather quickly. Right? I will set up campaigns with anyone of a number of tools, I typically use Peter Drew’s tools, like Live Rank Sniper, or Hangout Millionaire, or something like that to test a bunch of keywords. I’ll test 25,30 keywords all at once, and out of those, typically, five to 10 of them will end up ranking within the first page or two, so that I know that I have a good shot at ranking those with an actual money YouTube channel with syndication networks, and all that other stuff that we usually do.

Once I’ve identified those keywords that I can rank for with videos then I go back through and set up a real campaign that will target those keywords that I identified will rank easily, or somewhat easily, and then I’ll approach a client or a prospect with the results, and say, “This is what I’ve been to achieve. Are you interested in either renting these out, or whatever,” and usually once I get somebody on board from the video results that I’ve been able to achieve, that’s when I go into the whole upsell process, which is telling them about how I can optimize their website, I can get them work on their Google Maps listings we can do PPC campaigns, we can do anything else, set up content marketing, a syndication network for them, so it’s a branding network for them, all that other kind of stuff, so you can absolutely still rank videos. I would recommend that you would do that method.

If you focus on just trying to rank one video at a time guys, it’s going to be very difficult to gain traction, and to be able to scale, because I see too many people getting into the video SEO business, and they try to, they put all their eggs in one video at a time, so they put all their effort into trying to rank one video for one keyword type of thing. It’s so much better, it’s so much more efficient to just spend a few bucks, and get one of those tools. Again, Peter Drew’s tools like Live Rank Sniper are great for testing this kind of stuff.

There’s some other ones, too, Bill Cousins got one called Rocket Video Ranker, it’s also a good tool. You can use those to quickly identify your low hanging fruit. Your best opportunities, and build campaigns around those, because now you already know that you’re going to be successful with those campaigns and it gives you a much bigger portfolio that you can showcase to a potential client, or prospect. Right? And, say, “Look, what I’ve been able to achieve. Imagine what I can do if you hired me to do all your SEO work,” that kind of stuff. I’m serious. I mean, it’s really that simple. Any comments on that before I answer the second one?

Hernan: Yeah. I think that, that’s a really clever strategy, because clients are usually thinking, or their jaded, or the have been burned, or seeing no results, or they think that SEO takes a lot of time, which it does. Right? When you’re trying to do SEO for a client it can take some time. The way you present yourself with some quick wins that instantly separates you from the rest, so the people that are out there offering the same exact thing that you are, so if it separates you, it means that you’re not a commodity anymore, because you can bring fast quick results, quick gains. Right? That’s the whole RYS Academy [inaudible 00:34:03] to, right, like this was 2005, and that’s still very true, but when you’re doing video SEO you can bring the client some quick gains, which in turn will make the guy stay longer, because again they don’t need to wait for three months, whatever, a year to get results.

Bradley: That’s right.

Hernan: Which is hard for a business owner to be paying for somebody, or for something for a year without getting results. Right? If you are trying to get leads for your SEO agency and you’re paying somebody for six months and he’s not getting you any leads at all, or any new clients you start thinking, what the hell is going on? We try to push that to our clients. The point is that with some quick gains, with some PPC, RYS Reloaded kind of stuff, or Video SEO you can get them some quick gains, which instantly positions yourself differently than the rest of the competition, then you can take it easy in terms of, okay, I can take my time in order to rank these guys, because I’m already giving them something to feed off of, if that makes sense.

Roman: Yep. Performance based marketing.

Bradley: Yep. That’s true. Like I mentioned earlier, like the video SEO stuff that I do for the production company, whenever they send me a new work order, it’s always a perspective work order, in other words, they talk to a client, the client says, “Yes. I’m interested.” The client gives the production company a list of keywords that they think that they want to rank for, he sends me the request, what I do is go do some very brief keyword research and I pull back a handful of keywords, like 10 to 15, typically, that are variations of what the client said that they would desire to rank for, and then I go setup, I just use Live Rank Sniper, and just set up a quick campaign to test all the keywords that I pulled back, and then out of those I identify, typically, two, three, four videos out of about 15, or keywords that end up ranking on page one, or page two on just a test channel.

In other words, it’s a channel that doesn’t have a syndication network, or anything else. It’s a non-authoritative channel. But, then I’ve been able to identify a handful of keywords that I can rank for, for that video, imagine what I can rank for one I actually push it through one of my valid channels with multiple syndication networks. Right. Then, I just always respond back after doing a quick test to the production company, I say, “Okay. This is what I can rank for. These are the ones that we have the best chance for,” and I typically end up doing a two, or three videos for one deal.

In other words, they’re willing to pay, I get paid, the video production company charges, it’s crazy, but they charge $275.00 a month for the ranking, and they pay me a $100.00 a month, so they’re getting almost 200% higher than what I’m charging, but whatever they’re out there handling the clients and all that kind of stuff. But, usually what I’ll end up doing, because I’ve identified that I’ve got two, or three, or whatever videos that can rank with relatively little or no work, very quickly.

If it’s not the primary keyword, or one of the keywords, the primary keywords that the client actually listed, that they wanted to rank for then I’ll say, “Okay. Look, I’ll make you a deal, I’ll maintain these three videos for these three keywords for you, for the same price, at $100.00,” to the production company it’s a 100 bucks, but to the client it’s $275.00 a month. I’ve only been turned down for those kind of offers about maybe one, or two out of every 10 times we make that offer, because although it might not be the keyword that they originally wanted to, they see the value in multiple other keywords being ranked. It’s like a two, or three for one deal. A lot of the times they’ll take it, and it’s easy for me, because I’ve been abl to rank those with just a test channel, with no syndication network, so once I actually push it through a real network it ends up ranking and I don’t really have to do anything to maintain it, if that makes sense. It’s easy for me.

This Stuff WorksRoman: Question on his question, is he renting out the YouTube videos themselves, as opposed to the leads?

Bradley: I have no idea.

Roman: Okay. Because I was going to say if he’s doing, he should do the leads themselves, like sell the phone calls.

Bradley: You can. That requires, obviously having a bit more infrastructure in place like tracking and all that kind of stuff, if you’re just getting started Mohammad, I would recommend with going with the rank and rent method just until you get setup and get some revenue coming in and then you could start setting up a more advanced type of structure, which would be like having some redirect phone numbers, virtual phone numbers as well as redirect URL’s that you can put in the video description, and all that kind of stuff. If you start to scale, you can even set up your own call center, and that kind of stuff.

Roman: Yep.

Bradley: All right. Number two, is and we got to keep rolling that went way longer than I expected. “When I start, do I make a new channel for each video?” No. That’s way too much work, Mohammad. Don’t do that. Either just create one channel, like I would recommend, guys, I say this all the time, I’m going to say it again, I recommend you create your agency around one of two methods, either niche specific, which is what I prefer, because then you already know what works in that industry, and you can duplicate it from city, to city, to city. It’s so much faster to scale that way. You can deal with one type of client, over, and over, and over, again. You speak their language, you know their vocabulary, you know their pain points, they’re hot buttons, you know what type of clients, or customers they’re looking for, all that kind of stuff.

I recommend that you would build a YouTube channel, and several, and a syndication network, multiple syndication networks that are niche specific. Right? You can have variations. For example, you could have like a, I always talk about contractors, guys, because that’s what I primarily do, but you could have a home improvement services channel, and then you could actually target roofers, and plumbers, and all that kind of stuff. I still recommend that you niche down to one specific industry, and stick with that, because you can scale so much quicker that way.

However, the second type of agency model would be a city specific, or location specific agency, where the common denominator would be that everything that you promote through that channel is tied to that one city is located in that one city. There’s theming to that channel as well, and that’s the location theming, the geographical relevance of everything, so then you could exactly separate by playlists on that channel as well. I recommend that you stick with either, again, I prefer the industry agency better over the location agency, but you can decide, which one works better for you, but do not setup a different channel for each, that’s way too much work. Okay?

Number three, “I’m worried that if I rank and rent in a video I won’t get calls, is this a rational worry?” Mohammad, what if’s will kill you. What if’s will prevent you from ever doing anything. I’m not picking on you, Mohammad, this is for everybody. Stop what ifing guys, just go out and rank the damn thing, and see. Will it generate calls? Go get a virtual phone number, put it on it, even if you don’t have a service provider, yet, put a virtual phone number on a Google voice number with voice mail, whatever, anything that can help you to track calls, and just go rank it, and see. If it starts getting calls, you got a winner, if it doesn’t then chose other keywords.

Guys, I’m telling you, sometimes you just got to, and I’m not trying to condescend anybody here, guys, I’m saying, we get the what if questions all the time, and you can what if yourself right out of ever taking any action. Okay? Yes, have I had this happen? Of course. The only way to know if you’re going to get calls or not is to just get the property ranked, and monitor it. Okay? What I do with calls I get before renting it, well, that’s up to you. Personally, I just let the calls go. When I’m setting up a test site I’ll have stuff just go to a voicemail, and most the time people won’t even leave a message, but it will show the calls coming in, so I can quantify the number of calls coming in, and sometimes people will leave a message. I just let them go until I find a service provider.

I know other people will set them up as a redirect to just some random service provider, or whatever, other people will immediately grab the lead that came through, and contact people and try to sell them on that. I just usually when I’m setting up a new asset, I will just allow the calls to just come in, and just go into oblivion, really, until I have shown five calls in a week, or something like that. Then, I have data to be able show when I’m prospecting for a service provider. But, that’s just me, because I don’t like going through the trouble of trying to monetize every lead when I first set up an asset.

For Multilingual Site, Do You Separate Each Language By Subdomain Or Subdirectory?

I just want to show the actual results that the set produces. Once, I have proof then I go contact, or start prospecting the service providers. All right? Jonathan, “For website in French and English, do you separate both language by subdomain, or subdirectory? Thanks.” You can do either, Jonathan. I think the norm is by subdirectory, but I’m not a 100% sure. You guys got any input on that?

Roman: I don’t really-

Hernan: Sorry. Sorry, I was muted, I was talking to the muted mic. I would do subdomains.

Bradley: Yeah.

This Stuff WorksHernan: I would a 100% do subdomains, when I try to rank several, for example, I was doing, a couple months back, I was doing this finance website that was in Scandinavian language, it was, I think it was Spanish, Sweden, and Norwegian, so we had a subdomain per each of those. Right? And, diversion of language would go into that subdomain.

Bradley: Yeah.

Hernan: Now, I prefer to do that because I tested a lot of different translation plugins that will do the subfolder for you, they’re the pain in the ass, they never turn up right. I would literally go out clone the content, translate it, and then have that as a standalone version of the website. I also made a website in Argentina, and in Spanish, and English for a client, and it was like s.domain.comen, like E-N, dot domain.com.

Bradley: Yeah.

Hernan: It worked better, because you’re still leveraging the subdomains, and also each of those websites needs to be treated as a separate entity, well, not as a separate entity, but as a separate SEO companion, if that makes sense.

Bradley: Yeah.

Hernan: Right? Not because you’re ranking for Blue Widgets, you will be ranking for whatever the keyword is in French. Right? You need to have that in mind, because a lot of people say, “Okay, so if I do SEO in English, and I’m ranking well, and I launched the website in Spanish, will I rank well, too?” Maybe you will leverage a little bit that authority, I’m not saying you won’t, but it will be a completely brand, because the keywords are different, the grammar is different, so you need to have that momentum, but I usually go by subdomains.

Bradley: Yeah. Now, that you said that, you’re right. I’m used to seeing subdomains for that, because like you said, if the sites in English, and it’s got a subdomain, or excuse me, a Spanish version, a lot of times it will be ES.domain.com.

Hernan: Right.

Bradley: You’re right it usually is typically subdomains.

Hernan: Yeah. That’s what I do. Some people, I know some people will do domain.com/en.

Bradley: Right.

Hernan: Domain.com/es. Right? But, I prefer doing subdomains, because again the response of the algorithm is different for different languages. Right? You can be a little bit more aggressive in Spanish, and you cannot be that aggressive in English, so that’s why I do subdomains, for the most part.

Can You Give Us A 2 Minute Version Of Exactly What Google Sites Generator Does?

Bradley: Yeah. Okay. [inaudible 00:46:07] says, “Hey, guys, I’ve tried to watch the Google site generator webinar several times now, and I just can’t force myself to sit through it, even on two time speed, can you give us the two minute version of exactly what it does?” Yeah. [inaudible 00:46:17], it creates Google sites really quickly, and easily. I mean, it’s a very simple interface. You know, we’ve had this question come up the last few Hump Day Hangouts about the Google sites, and people say, “Oh, I bought the Google sites generator, and I haven’t been able to rank any Google sites, it doesn’t work.” Well, you missed the point then, because that’s not what, I mean, maybe Peter Drew did that with some of the SEO terms that he was talking about with targeting the really small suburbs, and stuff like that, and that’s great, if you can get results from that, you can absolutely target suburbs, plus keyword plus suburb, that kind of stuff, and actually rank those sites.

But, the method that I use it for, specifically, is to create, to build links to other properties, because they’re Google site links, which are powerful links, and especially if you’re using it to power up another Google site. As just mentioned earlier in this very webinar, Hump Day Hangout, what I like to do is use the drive stacks, the Google site that I get with the drive stack, and then I use the Google site generator to build a link network to power up that Google site from the drive stack. That’s the exact strategy that I’ve been using for it, and it works really well, because then now you have, you can target all types of long tail keywords with the Google site generator, have either several, you know, separate Google sites built for each of the long tail keywords or you could have up to eight pages, so I think it’s a total of eight pages if you’re doing the page route of the Google site.

You can target all the variations and long-tail versions of the keywords and have different sites set up for all that, and then have them all link, so it’s essentially like you’re creating a Google site silo with different Google site domains, if that makes sense. They’re just basically powering up, or supporting Google sites to power up the primary Google site. You could just select one, you could actually use the Google sit generator to start building this structure out. Right? Then, actually just select your primary keyword out of one of the sites, and then go in, and what I would recommend is manually go in and update that one site, so that it’s built out, it’s flushed out better, you can embed drive files, or do whatever else that want to embed, maps, all that other kind of stuff, and then you could use all the other ones that were generated through the Google site generator to power up that one site. That’s the way that I do it.

I know that other people are maybe using it to actually rank all those separate Google sites, but that’s not the strategy that I use it for, I’m just sharing with you exactly how I use it. Okay? That question has come up the last few weeks, again, people say, “Oh, it doesn’t work.” Well, you didn’t pay attention then, I’m not talking to you, [inaudible 00:48:55], I’m talking about the people that complain that the tools don’t work because they don’t pay attention to how we proposed, we shared, that we use them, if that makes sense.

Which Serp Space Service Should I Use To Get A Top Spot On the Map Pack?

Okay. Ben says, “Hey, guys. I have a prospective client who has told me the thing he most wants is to own the top spot in Maps Pack for his industry, plus location keywords. The location is moderately competitive, not a major city, but a population of 85,000, which other services on SerpSpace can I use to make that happen? Set expectations for him, how long can I say it will take, roughly? Also, I assume getting the client to set up a process for getting a satisfied customers post reviews would be part of making it happen, is there anything else the client needs to contribute?” All right. Well, there’s any number of strategies that you could use, Ben, from inside SerpSpace. I’ll tell you just the strategy that I always use, which is pretty much always the same. That’s, obviously a syndication network, first, because that helps to validate the entity, and kind of claim their footprint, which is important for branding, as well as for, again, validating entity, and starting to build authority.

I always start with the syndication network, and then for clients I always end up having like three to five blog posts ready to be published once the syndication network has been attached to the site, because that activates the syndication network, it starts to add relevant content, it starts to create those associations between the topic, the content, and the actual brand itself. Okay? It’s really important to do that. To have syndication network, have three to five posts ready to go, I highly recommend that you use curated posts, don’t use content form, shitty articles, I just always recommend that you use curated posts, because it works really, really well.

Then, from there a drive stack, there’s no doubt, do a drive stack, that’s one of the most powerful maps ranking methods available right now, is doing a drive stack. That’s available in SerpSpace. Press releases are available in SerpSpace, that is, I’m doing so much stuff with press releases right now, it’s sick, and that’s why we’re starting to build out more and more distribution services inside of that SerpSpace, because it’s just working really well, especially for local. I would order some press releases, and then obviously citations. The traditional route, guys, it’s always the same for me, it’s the same process, and we covered this in the Battle Plan, so if you don’t have the Battle Plan, you should probably pick that up, Ben, because that’s going to give you the exact same method, or strategy that we use, and that’s syndication network to start, have some blog posts published for, excuse me, at least in queue ready to go, so they can be saved as draft in the WordPress site, the blog, it doesn’t have to be WordPress.

But, whatever your site is, it should be saved as draft, and it could be scheduled to be dripped out. Once the syndication network is attached, drip out your post three to five, it’s typically what I do, over the course of about a week or two, depending if it’s a week, you know, if it’s three posts I like to drip them out in a week, if it’s five I do it over about two weeks. Okay? Then, order a drive stack, order a batch of citations, publish a press release to announce the new site, or the new campaign, whatever it is, and that’s really probably all you’re going to need and just be a little bit patient, expectations.

This Stuff WorksI always tell clients, I typically can get results much, much faster, depending on how competitive it is, but I always tell clients that it’s going to be about 90 days before they see significant results. If it’s really competitive I tell them it can be as much as six months, but that’s why we try to get them some quick wins right off the bat with either some AdWords campaigns, or some video SEO campaigns, as mentioned earlier. I like to use those as foot in the door strategy. For example, if I’m pitching a client on a full on SEO campaign, like services, in other words, where I’m going to build out their website, and syndication network, and all that stuff then a lot of the times I will do that video SEO method just to show them that I’ve done something for them. Like if I tell them it’s going take me three months, and that’s the expectation I set. Right?

A lot of times I can get results within four weeks, but I might tell them it’s going to take three months, or if it’s really competitive it could take between three to six months. But, what I’ll do is one of those video SEO campaigns, and a lot of times I won’t even charge them for it, guys, I’ll just go out, use a tool like Live Rank Sniper, identify all the easy quick wins that I can get, then I’ll go out and blast out a bunch of videos across a money channel, one of my channels that has syndication networks, so that I can go back to the client.

When I send them the proposal, and say, “Look, I got all these, which can generate leads for you while I’m working on ranking your site,” or I’ll propose them, I’ll set up an AdWords campaign for you while I’m working on ranking your site. Because that way they still start seeing results, and start generating leads while you’re working on getting them ranking in the Maps Pack. I understand you said, he’s looking to rank in the Maps Pack, but in the meantime, while you’re actually doing that, you could get them to show up for various keywords in various locations using other methods. Again, go to the Battle Plan, Ben, if you don’t have it, get it, because that’s going to walk you through the exact same process that we use for all new sites.

Marco: Can I add one last thing? That was a fabulous answer. I would just say that population doesn’t determine competition.

Bradley: That’s right.

Marco: It’s the people operating in the niche that determine competition. You can have a population of 50,000 and you could have one of the big boys in that niche. It’s whoever is targeting your niche that determines competition. Not necessarily the population of the city. Population is one indicator, but it’s not the most important indicator.

How Do You Rank A Local Client For A Low-Density Keyword On The Site?

Bradley: Yeah. Next, Kevin, we’re almost out of time, guys, we’re going to try to roll through the next couple, there’s only a handful of question left, anyway. All right. “Hey, everyone. Looking to rank a local client for keywords that are thin on their official site, I don’t want to risk their authority money site by pointing links to them from places that might get a Google slap, so what would you recommend as the best approach? Separate Google site generator mini sites around the desired keyword, an RYS stack, so many options, not sure where to begin for best impact. Thanks.” I would say, yes, to both of those options. An RYS stack is great, if you’ve got top level categories on the site, which would be your top level keywords, or often times if it’s client work it’s going to be services that they provide, or products they provide, so they’ll have categories.

Then, if you’re going to do a drive stack route, which is super effective for local, there’s no question, I mean, it’s super effective for everything, but I’m speaking from the local side of things, because that’s how I use it about 90% of the time. You can have separate folders inside a drive, targeting those top level categories, and then put all yours supporting drive files in each one those folders, and have those folders pointed to linking over to, and the files within each of those folders linking to the top level category on the corresponding category on the website. Right? Basically, it’s called theme mirroring. Right? When you mirror the silo structure of your site, either in Google Drive, or you can do the same thing with the Google site generate, that’s another great strategy.

Again, using the Google site generator you can start building out these Google site link networks that boost up your money site, and you don’t have to worry about it being a negative SEO type thing. In other words it’s not going to get you slapped, because they’re Google sites, and then you can start hammering the Google sites. The best thing you could do, Kevin, would be to do both. Use Google site generators, and RYS stacks. Okay? You could do press releases, there’s a ton of other things you could do as well, but yeah, those are both really good options, and if you have the Google sites generator, you can start with that, and if you’re not getting the desired results as quickly as you want, then go order a drive stack, man. Have us build it for you, and then you can always go in and add additional folders and things like that if you need to, to really fine tune it to make it work well. Remember, you can go into those Google sites that you set up through the Google site generator tool, and start embedding files, and things like that, which makes it much stronger.

Marco: Can I add, please, since you mentioned that we will not be held responsible for somebody else’s garbage. I had someone do that. I had someone come to me, and try to tell me that RYS Reloaded doesn’t work because they went and got a gig somewhere else-

Bradley: Yeah.

Marco: And, it didn’t work. Come on.

Bradley: Yeah.

Marco: You can go and get it for five bucks, or pay what it’s worth, and get it done right. It’s really that simple to me.

How To Build RYS Stacks For An Ecommerce Site With A Very Competitive Niche?

Bradley: Yeah. But, I went to Fiverr and got one for $20.00 and it doesn’t work, this shit doesn’t work, guys. Right. All right. Ormond says, “How would you guys go about building out RYS stacks for an eCommerce site in a very competitive niche? It’s a national company, so we do not have a GMB, and the owner is very strict about not having the address too public, due to the nature of the industry. Would you go ahead and register the GMB, and hide the address?” Well, you can do that Ormond, but the problem with that is if you go to any citations at all, those citations about 95% of them are going to show the address, there’s only a handful of them that allow you to hide the address. It makes no sense.

Look, you should have the Google My Business, that absolutely, it validates the entity, it makes it, it gives it much more authority in googles eyes, you should create the Google My Business profile, and then hide the address, yes, but if you’re going to build any citations, just keep in mind that citations are going to display the address, about 95% or 98% of them do. All right? Just keep that in mind. As far as how to build an RYS stack for an eCommerce, I honestly, I can’t, other than what I mentioned just a minute ago about theme mirroring, and having specific file, excuse me, folders that are targeting the category, the product categories within the site, I really can’t give you a much better answer than that, only because I don’t do any eCommerce stuff. Does anybody else have a suggestion for him?

Hernan: No. I don’t know much eCommerce stuff, either.

What Is The Quickest Way To Find An Expired Domain With Good Backlinks?

Bradley: Okay. All right. We’ve got two more questions we need to get through, and then we’re done, which is good, actually we are done. Nate says, what’s up, Nate, it’s been a long time, buddy, he says, “Hey, Bradley, what is the quickest way to find an expired domain with good backlinks?” I don’t bother with that, anymore. If you want-

Marco: SerpSpace.

Bradley: Yeah. I was going to say-

Roman: Yeah.

This Stuff WorksBradley: SerpSpace. We do it for you, Nate. The prices are great. Just go to SerpSpace.com register your own account if you don’t have one already, and then go look at the domain marketplace, because that’s the quickest, and easiest way to do it, and it’s inexpensive, and all those domains are embedded by our team.

Roman: Yep. Yeah. The answer to that is it’s actually kind of a pain. It’s not such a straightforward, simple process, and every niche is different.

Bradley: Yeah. Scrapping your own is a pain in the ass, and that’s part of the reason.

Roman: Yeah.

Bradley: Again, I’d recommend just going to SerpSpace. “What is the quickest and easiest way to use expireddomains.net to accomplish the same?” You know, I haven’t done that. I haven’t used expireddomains.net in at least two years, probably closer to three, because I just stopped building PBN’s.

Roman: Is that just a drop list?

Bradley: Yeah.

Roman: [crosstalk 00:59:53].

Bradley: Yeah. Essentially.

Roman: Okay.

Bradley: It’s free, too. It is good. I used to, when I used to be building PBN’s like a lot I had 480 sites, I think at one time. I got the vast majority of them through expireddomains.net, like that’s where I found them.

Roman: Yeah. That’s probably a good place to start. Just type in one of your broad market level keywords that you’re going for, type that in there, and make sure that, I think there’s a filter in there for backlinks. Make sure that’s set to one and go search through it that way. That will get rid of most of the list, and then you can start searching for them really quickly, and easily.

Bradley: The only thing that I would recommend is, I always looked at the closeouts, and things like that because they were like ready to be purchased, now, and transferred immediately. Whereas, if you look at the stuff that is still on auction. I stopped bidding on domains years ago, because it’s stupid. You end up getting in a bidding war over domains, and it’s just dumb, and it’s stressful, and then if you end up winning it, you still got to wait for a period of time before it can get transferred, and it’s just too much work, and too much hassle, so I just don’t do it anymore. If I was going to build PBN’s right now, or if I was looking for a domain with metrics, I would just go to SerpSpace.

Roman: Yep. I love PBN’s.

How Long Should You Wait To See The Results Of DFY RYS Packages?

Bradley: Yeah. I know you do. Cindy’s up, “I bought one of the done for you RYS packages, just wondered, because it is my first time doing this, how long to expect some results? I know it can vary by the general time range. What do you mean about binding my IP, I logged into the Google account, is there more to it than that?” Okay. Cindy, it is going to vary. I’ve noticed, at least, and I’ll let Marco answer this, because he’s the expert on this, but with all the drive stuff that I do, or drive stack stuff that I do, it’s odd, to me there’s no rhyme or reason as to what makes them, the time frame it takes for them to show results, because sometimes I get results almost instantly within minutes, or within a day. Other times, it takes several weeks.

I’m not sure what causes that, maybe Marco can shed some light on that. Usually, just be patient with drive stuff, and I’d give it a good four to six weeks before I start really getting concerned. That doesn’t mean I don’t do other SEO stuff to the drive stack in the meantime, but I don’t start freaking out, and worrying about whether it’s going to produce results until a good four to six weeks has passed. Marco, can you shed some light on that?

Marco: Sorry. I was muted. Yes. It depends on the niche. The algorithm, or Google, or whatever it is acts differently depending on the niche. It’s harder to rank in, for example, emergency locksmith than it would be for tree trimming, lets say, but that would also depend on the location, and the people that you’re going against. There’s some niches that Google just guard really carefully, big detox centers, and that type of thing, gambling-

Bradley: Payday loans.

Marco: [crosstalk 01:03:04]. What’s that?

Bradley: Payday loans.

Marco: Yeah. All of that. All of that gets, and it’s hard to break in, but once you do, you’re fine. I mean, the ranking sticks. What we mean by bind your IP’s if you ordered an IFTTT network, you have to go in and login to each one of your accounts, so that they’re yours, rather than the IP’s that built them. Generally, I wait 21 days. Rob, is in impatient, he doesn’t wait, he just hammers it, and hammers it, link building, press releases, you know how he does it-

Bradley: Yep.

This Stuff WorksMarco: He just overwhelms it. You, I mean, depending on how experience you have, you can either go the shock and awe kind of way, or you could just be patient, wait 21 days to see. Of course, you should have all this in a rank tracker, and see where it is, that it ends up ranking after 21 days, so that you know what action it is that you need to take after those 21 days, so that you’re clear of the Google dance, because if you don’t know what you’re doing, and you hit it within that period, all you’ll do is you’ll extend the Google dance, and so your rankings won’t be stable for around 70 days.

Bradley: Yeah.

Marco: You don’t want to do that to yourself. You want to get a report that’s reliable, so that you say, okay, this is what I need to do to push up my main keyword, and all of these trailing keywords that are coming up nicely behind it. Time period, you have to wait 21 days. How long it takes after that? It depends on what it is that you do to it, and how far you’re willing to go, how far you’re willing to push. That’s the best answer that I can give her.

Bradley: Yeah. That’s why I mentioned four to six weeks, it’s typically what I wait. Again, sometimes guys it’s a matter of days, and I’ve got shit ranked because of a drive stack, but again if it’s not doing, if I’m not seeing results I don’t freak out, because I just give it a good four to six weeks, before I start, and then at that point, after six weeks if it’s not produced any results, then that’s when I start to get worried about it. When I say get worried, that just means I got to do more work. That’s all that means. I don’t actually really worry about it. I don’t lose sleep about it. I just know, shit, I’ve got to do more work, now, that’s it. You know? I’d give it a little bit of time. Just be patient. Like, Marco, said Rob, just, he’s a freaking madman, he goes ape shit on them, immediately.

Hernan: Sorry, Bradley, but wasn’t the SEO Virginia stack kind of stubborn to rank, and then you rank, and it’s been like a thousand years since it’s been there?

Bradley: Yeah. Two and a half years and it’s still there. Yeah. That one, it wouldn’t even stay indexed for, I mean, it was a good six weeks where it was bouncing in and out of the index all together, so I just forgot about, and gave up on it. Honestly, at the time that was back in May of 2015 when I, it was like May 7th, or something like that, that was published, that G-site was published and everything. I kind of just forgot about it, because it was dropping out of the index, when it was appearing in an index, it was like page three, and that kind of stuff, so I just forgot about it for a while, and I just happened to be thinking about something, and I went and checked on it, and it was ranked number one in Google, and I was like, holy shit. It’s been there ever since. That’s what actually I’m glad that, that happened on my first experience with drive stacks, because that set the expectation for me to just be patient, and just allow it to do its thing. Okay?

As far as binding your IP, what Marco said is true. Typically, I only worry about that for the Google account, Cindy. It just means once you get your syndication network back, or even a dry stack back for whatever. Anything that has a Google account, once you get it back from SerpSpace, just login immediately from your IP, or I’m assuming you don’t have BrowSEO, and all that stuff, if you’re going to be using persona accounts, you’d want to login through your proxy IP, but just to keep it simple, login through your own IP, and that’s all you have to do. That’s just to basically marry, or bind that account to your IP, so that’s no longer a foreign IP, which could lock you out at a later date when you try to access the account, that’s the only reason why you do that, it’s just to prevent being locked out at a later date, and having to reverify the account. Okay?

All right. We got to go, guys. Sorry. Mohammad, updated Battle Plan, if you’re not sure just reach out to support at semanticmastery.com, somebody will get you an answer. Okay? Okay, guys, I got to go. Thanks everybody for being here. We don’t have Mastermind tomorrow, but we do have the Battle Plan webinar as Hernan said, that’s, is that the update webinar, or is that just for people-

Hernan: The evergreen webinar.

Bradley: Evergreen, got you. Okay. If you haven’t picked up the Battle Plan, yet, Mohammad, or it’s not you, who was it that I was telling to get the Battle Plan? Ben.

Hernan: Ben, yeah.

Bradley: Ben, if you haven’t picked it up, yet, go register for the webinar, tomorrow. Check it out. Okay? All right, guys. Thanks everybody for being here. Thanks, Roman.

Marco: Bye, everyone.

Hernan: See you, guys.

Bradley: See you.

This Stuff Works
Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 153 posted first on your-t1-blog-url

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 153

Click on the video above to watch Episode 153 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.

 

Announcement

Bradley: Live, already. Wow. That was fast. Hey, everybody. This is Bradley Benner with Semantic Mastery. This is Hump Day Hangouts for October 11th, 2017. We got Marco, and Hernan on with us, today. What’s up Hernan?

Hernan: Hey, guys. Hey, everyone. It’s really, really good to be here. I’m in Florida for a couple more weeks, then heading back to Buenos Aires, looking forward to be back in Buenos Aires for a little bit, and then we’ll see. Yeah. There’s a lot of stuff coming up in Semantic Mastery that I’m really, really excited to put together, and whatnot. Yeah. It’s good to be here.

Bradley: Awesome. What’s up Marco? How are you, man?

Marco: Deep in the lab, again, dude. Deep in the lab. Aren’t I always?

Bradley: That’s a pattern for you, you know? That’s awesome. Well, I’m glad that you’re always in the lab, because I don’t get to test nearly as much as I’d like to anymore, because I’m running too many damn businesses, and it just sucks. I mean, it’s fun, don’t get me wrong, but I enjoy the testing, but that’s why we’ve got a team like we do, so that you can handle that shit.

Marco: Yeah.

Hernan: Again, at the end of the day Marco is in the SEO lab, or RYS lab, and you’re in the business lab. That’s fun, too. I’m on the SEO lab, sorry, the Facebook ads lab, so that’s fun, that’s the whole deal of Semantic Mastery. Right?

Bradley: Yeah. That’s why we work well together, because we all play our own roles. You know what I mean?

Hernan: Yep.

Bradley: All right. Well, we don’t have Adam here today, who generally has everything organized very nicely, and I’m not that guy. I don’t have any announcements for today that I know of, if you guys have anything go ahead and chime in, and say them.

Hernan: Yeah. Real quick, that tomorrow we have our Battle Plan, our monthly Battle Plan update overview webinar, so if you’re new to Semantic Mastery, which we had a lot of new faces after the meetup, and after the launch of RYS Reloaded, and whatnot, so if you’re new to Semantic Mastery, and want to see what all of this fuss about the plan, the Battle Plan is about, I’m going to drop a link once [inaudible 00:02:08], so that you can join. We’re going to have a live webinar, so you can comment, ask your questions, and see what the Battle Plan is all about. I’m going to drop the link on the events page, shortly.

Marco: Yeah. I have a couple of things. I might as well announce it here, because most of our guys come here, too. RYS Reloaded webinar number three is coming up this Monday, and this one will be on the different ways that you can use a G-site, drive stack plus G-site, because people are always asking, “Do you only rank G-site?” No, of course not. We can pass the power. We can do all kinds of nasty things with G-sites, so we’ll be delving into that a little bit on Monday.

This will be, as I said, the third one, and I think after this one, the price of RYS Reloaded will go up, because the value that we’re giving in the webinars matches what’s in the training. I know it goes hand in hand, but we’re just giving away some, not giving away, people are paying for it, but we’re giving them so much value, and just teaching people to think outside the box, that’s something to consider if anyone is thinking, or on the fence, whether they should buy RYS Reloaded, the price will go up, and you guys know that when I say the price will go up, I’ll push as hard as possible for the price to be as high as possible, try to convince my partners.

The last thing is Twitter, we’re in the lab for Twitter social signals, so that people can use Twitter not just for SEO, but learn to use it as a social signal generator. Social signals are just so important in the way that ranking works right now, and so we’re revamping the training, just redoing it from top to bottom, so that we don’t concentrate on SEO, but rather how to use it for social signal, so you get all of those signals going over to Google and that people are interacting with whatever it is that you’re tweeting, so that I think is going to be really awesome, especially since it’s spearheaded by Doctor Gary Kirwan, and Rob [inaudible 00:04:30] they’re master spammers. All I do is I just play band leader, and they do the rest. I’m really looking forward to that, I think that’s going to be a fabulous product when it comes out.

Bradley: Sweet. Anything else?

Marco: I think that’s enough.

Hernan: [inaudible 00:04:52].

Bradley: All right. Cool. Let’s do it. Let’s get into some question, guys, we got a bunch already. Okay. Everybody should be good to go. Did somebody check the event page to make sure we’re actually streaming? Let me do that real fast. Adam, usually does that. It looks like we are. All right.

Hernan: We can see, and Roman just joined, but we can see your screen.

Bradley: Who invited Roman?

Hernan: I don’t know who did? Maybe Marco gave him the link.

Marco: Yeah. I gave him the link. I felt sorry for the guy.

Bradley: Damn. What’s up Roman?

Roman: How are you guys doing?

Bradley: What’s up buddy? If I had have known it was going to be one of those kind of parties I would have stuck, no, I’m not going to say it. If anybody knows Beastie Boys will remember that reference. Mash potatoes. All right. Do we have any SerpSpace announcements, since you’re here, Roman?

Roman: We’re adding in a new press release.

Bradley: Yes, we are.

Roman: Yep. That’s the big news for the time being, until we have a little bit more coming along.

Bradley: When is that going to be ready?

Roman: I’m hoping it should be ready for next week.

Bradley: Awesome.

This Stuff WorksRoman: Yep.

Bradley: Yeah. We need to do a separate promo for that once it does. We got another press release service coming into SerpSpace, guys, it’s really, really great service, and the guy behind it is, he’s a really good dude, too. We’re excited to bring it. It’s going to allow maps embeds, which is crazy, any sort of iframe embed, it looks like structured data can be added. Video embeds. Be looking for that next week. We’ll make an announcement once it’s ready.

Roman: Yep. The size of the distribution.

Bradley: Yeah. 450 sites.

Roman: Yep. It’s massive.

Bradley: Very, very powerful. It’s awesome. We’re excited to bring that in, and chances are we’re going to bring a, well, we talked about this briefly yesterday, but maybe a third press release distribution network into SerpSpace, so that there’s variety, guys, because that’s exactly how I’m doing it with all the stuff that I’m working with right now with press releases. I’m using multiple distribution services, our own, of course, and several others. That’s because adding variety and diversity to your inbound link profile is beneficial, at any point. Right? At any time, so this is just a great way to add diversity, and it works really, really well. More on that when we have it ready.

Can Video Powerhouse Help A Video Rank On The First Page Of Search Results?

All right. Ben’s up first, he says, “Hey, guys, if I have a video that has landed on page two is Video Powerhouse what it takes to get to page one? Are the embeds spread out over time? How long is it before they take effect, push to page one on the video that they are aimed at?” Okay. Ben, I can’t answer whether or not that’s all that it’s going to need. It’s likely that it will, I mean, yes, it will help. Sometimes you need more than just the embeds, though, so I can’t give you a definitive answer. Chances are it’s going to help, but what I would suggest doing is you can, you should be able to set up a free account in SerpSpace if you don’t already have it, and go look at, when you go to Video Powerhouse you can set up, start a campaign, and it will give you the option to drip the embeds out.

It’s up to you as to how aggressive you want to be with it. I can tell you what my strategy is, the exact same process that I use every time. Whenever I upload, or go to rank a video after the video has been indexed, first I make sure it’s indexed. Right? Then, what I’ll do is I’ll go to SerpSpace, and I’ll select 50 embeds. I always start off with just 50, guys. There’s no reason to go overboard. I know a lot of people like to go in and order 300 embeds, or whatever, do whatever you want, I’m just telling you I always start off with 50, and then wait to see about two weeks what the results have been, two or three weeks it depends on the drip rate.

For example, I’ll do 50 embeds, I’ll always chose secondary embeds, and I select the proper categories, this will make sense if you go into the SerpSpace dashboard for Video Powerhouse, you’ll know what I mean. You can select secondary embeds, as well, and then make sure you select the correct categories, and I like to drip mine out for either seven, or 14 days. Okay? I select seven or 14. Really it’s just at random, for me. There’s really no rhyme or reason, I just always like to drip them out. I usually wait about three weeks, so about 21 days for me to go back and check on the video, or I usually add videos like that, the URL’s to proranktracker.com, so that I can track the rankings. It does a really good job of tracking, excuse me, tracking YouTube videos.

I’ll just go in about three weeks later, I set a calendar event from the date that I create the embed campaign in SerpSpace, set a calendar event to remind me to go back and check on it in a couple of weeks, you know, three weeks, and then I’ll go look at it then, and I’ll see where it’s at, if it needs more from there, then I’ll order another 50. Sometimes I’ll order link building to the actual video itself, or to some of the embedded properties that I have through my own network, which would be my own syndication networks, whatever it takes. Okay.

Marco: Can I add that-

Bradley: [crosstalk 00:10:06].

Marco: Yeah. That people should set realistic expectations, did he mention, we need to know whether the niche is highly competitive, whether there’s hardly any competition. If there’s hardly any competition in one video, and one embed run should be good enough it’s already on page two, if it’s highly competitive, then it’s likely that you’re going to need more additional embeds, and then more videos to push up that first video-

Bradley: Right.

Marco: And, that playlist as a silo, so that when you power it up, and you link build to it, it all gets pushed up, and that video that you want to hit that first page will hit the first page.

Bradley: Yep.

This Stuff WorksMarco: I mean, set your expectations first on all, you have to know the niche that you’re working in, and how to go after it. One video in a highly competitive niche is not likely to get you anywhere unless you just hit that random factor where Google just loves your video, and they just push it up, just because, and it happens.

Bradley: Yeah.

Marco: Keep that in mind.

Bradley: I agree, with Marco, he took the words right out of my mouth, as far as using the playlist, so essentially setup a silo, using a playlist with the video that you have on page two right now that you’re trying to rank as the top of the silo, and then you can create variations, or target variations of the keyword, longer tail versions, synonyms, or co-occurring type keywords, LSI versions of the keyword, that kind of stuff, and you can create multiple versions of that same video targeting those various keywords, and then linking those up to the top site, or excuse me, the top video in the silo, which is the one that you’re trying to rank. There’s multiple ways to do the interlinking for that. Right?

You can do the mono silo method, if you don’t have YouTube Silo Academy, you should, a $7.00 product, I would go back and review that. There’s some diagrams in there for how the linking should be done within the silo. There’s some, three different types of linking strategies, and you can select, which one. If it’s really competitive, I would suggest going with the mono silo, but there’s a couple others if they’re not as competitive, but that’s very, very effective, because then you also have the option of sending the supporting videos within the silo through the embed network, which is very powerful.

Lastly, the other part of that, that I would recommend is if you get to a point where the SEO, you’ve SEO’d the hell out of it, you’ve done several embeds, whatever it takes, and you’re still having a little bit of trouble with getting it ranked, if it’s a local video, well you can do it either local, or national, global. It really doesn’t matter. For local, I’ve been doing, and I’ve mentioned this many times, before, but I like to set up YouTube ads, when I get some localized IP clicks to the video, and I just set something like, I’ll start off with a $1.00 a day budget just until the ads start running, and they run for a couple days, and then I’ll drop the budget down to .50 cents per day. You only end up spending 50, or excuse me, $15.00 per month on having localized IP, like real genuine traffic, you’re buying it, you’re buying traffic from Google, from YouTube. Does that make sense?

YouTube tells you it’s against their terms of service to buy YouTube views unless you buy them through the AdWords platform, and then it’s perfectly okay. I’ve been using that as kind of like my secret weapon outside, like after I’ve exhausted all my SEO methods if it still hasn’t ranked where I want it to be ranked, then I go in, and I set up a YouTube ad, and it just takes a few minutes to do, and you can let it run for a month, you end up spending about $15.00, or $20.00 especially if you spend a $1.00 a day for the first four or five days, and then $15.00 for the rest of the month, so it ends up being like $20.00 that you spend, but typically within two or three weeks that thing is going to rank.

Then, you can actually terminate or pause the ad all together, or if you’re okay, if it’s making you money, I would suggest leaving the ad running at .50 cents per day, because it’s only $15.00. For example, I’ve got a lot of, I do video SEO, wholesale SEO work for a video production company, and now whenever they send me another, what they call, Google Boost videos, that’s somebody that subscribed to that program, which means they want their video boosted in Google. I do the SEO thing first, and then I just go up and set up an ad right away for .50 cents a day, because to me I’m making a $100.00 per video, per month, anyways, so spending $15.00 is kind of a guaranteed way to keep it ranked, is a small price for me to pay. Okay?

Hernan: You know, Bradley, it’s funny that you mentioned that, because YouTube will tell you it’s against their terms of service to buy YouTube views.

This Stuff WorksBradley: Yeah.

Hernan: Unless you do it through the platform. Facebook will tell you buying likes is against their terms of service, unless you do it through their platform.

Bradley: Right.

Hernan: All they’re doing, like all of these, you can buy YouTube views, you can buy whatever, you can buy Facebook likes, whatever, all of what these guys are doing, pretty much is taking your money, and then advertising your stuff on Facebook, or YouTube, but for specific countries. For example, you can get less than a penny per like on countries like, I don’t know, third world countries. Right? [inaudible 00:15:49], or Africa countries, but the problem with that is that it’s not worth your time, or your money, your traffic, so if you spend like 20 bucks on real visitors, targeted, on Facebook, or in AdWords, like targeting people on the US, or from Canada, whatever. Buying countries you can get a lot more mileage out of your buck, because at the end of the day you might end up with better rankings, but you might also end up getting a buyer. Right?

Bradley: Yeah.

Hernan: Which this does not happen at all when you’re buying this cheap likes, and whatnot, so it’s funny that you mentioned that, and I thought it was hilarious that they’re both playing the same game. Right?

Bradley: Yeah.

Hernan: All of this third party vendors they’re doing just that, but with low quality traffic.

Bradley: Yeah. I would recommend for targeting options, if you’re going to do the AdWords route, just go with topical targeting, and I end up using whatever video it is that I’m going to rank as just an in-stream ad. Right? Those are the pre-roll video ads, so I used to also set up what they call video discovery ads, those are the search ads, those are the ones that show up at the top of the search results in YouTube. That would be like keyword traffic, but a lot of, like I found for the local type stuff, it doesn’t work as well, it’s just better to use a pre-roll ad in my opinion, and through my own testing for local stuff, and then all you do is target, for your targeting you set your geographic targeting, so you can set by zip code, by city, or state, or county, or whatever, or you can even just do like a radius targeting, and that works well, also.

Then, I just select the topic. I go to the topic for targeting, because there’s interest targeting, which they call like an infinity targeting, which is like there’s infinity audiences, and then there’s in market, ROI targeting, and that’s for people like if you can find your specific niche, or category in the ROI, the in market category, then select that, because that’s very likely that those people may actually end up purchasing, or becoming a lead, or doing whatever conversion action it is that you’re looking for them to do, if they’re in market, but it’s rather limited the number of categories in the in market targeting, so I would recommend going to the topical targeting, and then you can just select your topic that’s most closely related.

That works out well, because then what happens is with your geographical targeting as well as your topical targeting, your ad is only going to show in front of other peoples videos, it doesn’t matter, which video it shows in front of. In other words, somebody could be watching a stupid, funny cat video, but they were recently searching for, let’s say it was for roof repair, let’s say that you had a roof repair client, and this is the video that you’re trying to rank, and I’m just assuming it’s local, it might not be, but I’m just saying this is what I do.

If it’s a roof repair company, and we’re trying to promote their video, somebody might be watching a stupid cat video, or funny cat video, whatever, I think all cats are stupid, I hope I didn’t piss off half our audience, but anyways, somebody could be watching a funny cat video, but if they’ve been searching for roofing stuff, like how to fix a roof leak, and that kind of stuff in the past week or so, then your video could show in front of whatever the other video is, and they have to be within the IP, or excuse me, the geographic radius, or area that you set in your targeting options.

It ends up being a very relevant click, because they click through, or they get a view, and/or a click, because it’s coming from somebody that’s from a local IP. Right? That’s a great signal for ranking a video, as well as somebody that has shown an interest in that particular topic based upon their search history, so it ends up being a really relevant click, if that makes sense. Okay? It works really well. It’s a rather inexpensive way to kind of boost any SEO work that you’re doing.

What Are The Possible Reasons Why A Page One Video Doesn’t Have Any Views?

All right. Taylor’s up, says, “Hello, I’m able to get on page one with video, but not seeing views, maybe the keywords are not as high searched as I had thought,” yeah, it’s possible. Taylor, I mean, that’s certainly possible. Ranking videos on page one does not guarantee that there’s traffic for those keywords, that unfortunately, that’s the case. I don’t know what else to tell you other than to maybe test some other variations of the keyword, and see if you can find some others that may produce better results. Okay?

Marco: Go to Power Suggest Pro.

This Stuff WorksBradley: Yeah. Look at the suggest terms. That’s a good idea. Yeah. Guys, go to Google, I mean, the keyword research process has been the same for me for years, it hasn’t changed at all. I don’t care how many keyword tools come out, none of them matter to me, because I just go to Google trends, and I go to Power Suggest Pro, and now Google related searches, as well. I’ve been scraping those, that’s kind of a shitty manual process at the moment. There’s a couple of tools out there that will do that. We may actually have one built in the SerpSpace here in the coming months, as well. Those are all the great terms for SEO stuff guys.

I mean, the search volume, I’m telling you guys that the AdWords keyword planner is for AdWords, it’s not an SEO thing. Even the numbers in the metrics that they showed you, first of all, we all know that those numbers are not really valid. Google withholds a ton of data from us. Second of all, those are SEO, or excuse me, PPC numbers, not SEO numbers. There’s a big difference. That’s why Power Suggest Pro is one of the best tools in my opinion, ever, because it pulls back, now, I’ve changed my targeting, like how I set up, and I’ll just open it up real quick.

Marco: While you’re opening up, we only use AdWords in RYS Reloaded for relevance, because Google considers them relevant in the niche.

Bradley: Right.

Marco: But, we’re not actually targeting to rank for those since people are paying big money a lot of times to write for those, but Google considers them relevant, so we add them in RYS Reloaded.

Bradley: Yeah. In the info, the metadata, and stuff like that?

Marco: Yeah. On all of the stuff where we have, air quotes, relevant.

Bradley: Right. Guys, if you notice, you’ll see I got my settings on this one for Google, I do suffix, none, and recursive, yes. It depends on what I’m trying to do. For what Marco’s mentioning I would go ahead and have recursive, or excuse me, suffix added, because that’s going to return a shit ton more keywords, like a lot more, but a lot of the times now when I’m just doing a SEO campaign for like a landing page, or videos, and stuff like that. The problem with setting the suffix, and recursive, both, is you end up with such a vast amount of long tail keywords that are really non relevant, and it takes a long time to go through and clean the list down to only the relevant keywords.

I’ve actually stopped using the suffix version of it, now, and I just go with recursive now with basically the seed term that I’m punching in, because it returns a lot less results, and they’re a lot more valid, because if you think about it, when you start to do a Google search on a seed term, which would be kind of, it depends on the query, but a lot of the time it’s going to be a broader type query, than people often times aren’t going to be going for the real, real long tail versions of stuff. I’m not saying there’s not traffic there, but I’m saying I always like, I used to scrape all the keywords that I could, and I would end up with sometimes 1500 keywords, and then I’d have to go through and manually clean out all the non relevant keywords, and that’s a long, long process, and I found that unless you’re setting up for a content marketing campaign for a long-term campaign, in which case it makes sense to do that, that level of keyword research.

But, for a lot of times when I’m just getting started in a niche then I’ll just go in and just set it now for suffix, no, but recursive, yes, and I’ll play around with a couple drills. In other words, I’ll drill down on a few different variations of the seed term, and that makes it so much easier, because I have a lot less to clean out. Right? A lot less to filter, and then I end up with a really good strong list of keywords, remember the shorter the query the more traffic. Even with the suggested keywords you’re going to get some longer tail stuff, but when you have recursive turned off, or excuse me, the suffix turned off you’re going to only get really the top keywords from Google suggest that have the majority of the traffic.

Those really long tail versions, they do produce traffic, there’s no doubt, but it’s a small volume of traffic for the really long tail versions. I just go after the broader type suggest terms to start with, and then once I start to gain traction with a particular campaign then if I need to start boosting keywords, certain keywords, then I’ll go start drilling down on those with the suffix turned on, so I can get some longer tail versions, which will end up becoming either supporting articles, or supporting videos, or whatever within a silo to try to boost that top level keyword, if that makes sense. Okay? All right. Great question.

How To Use Jump Link In Footer Or Sidebar To Increase The On Page SEO Of A Website?

Next, Jonathan says, “How do you use jump links and footer, and sidebar for increase the on page SEO?” I would tell you if I knew, but I haven’t figured it out, yet. I know both Roman and Marco know that stuff really well. I haven’t had time to play with it, though. You guys want to comment on that, at all?

Marco: No. It’s not something that I will share, openly, or free.

Roman: [crosstalk 00:25:20].

Bradley: There you go, that’s Mastermind and RYS level stuff, guys, unfortunately Jonathan. Honestly, I can’t give you an answer, because I haven’t played with them yet. I know they’re super powerful. I’ve seen what Roman’s done with them, and I’ve seen some stuff that Marco’s done, and showed me with them, but I just haven’t played with them, myself, so I can’t give you a response either.

How Do You Use Google Sites In Ranking A Client Site?

Adrian says, “Hey, guys. There’s a lot of focus on ranking Google sites, do you use these to link to a money site, and power it, or is there a value in ranking a Google site in its own right? The URL isn’t pretty for a clients site, that’s why I asked. Thanks guys.” Okay. You can do it for both Adrian.

Look, I don’t care what the URL looks like, to be honest with you. If a client is complaining about what the URL looks like then they don’t get it, you know what I mean? My point is, a client should be interested in the leads that the website generates for them. They shouldn’t give a shit what the URL looks like as far as if it’s producing leads. Now, I’m not saying for their money site, if they have a money site with a branded domain, absolutely, that’s their site, that’s what they want a branded domain, that makes absolutely perfect sense, but if you’re trying to rank a Google site for them, which is a great way to generate leads, because they’re much easier to rank than a typical money site would be, then who cares what the URL looks like.

If they’re really concerned about it just set up a redirect from their money site with slash leads, or slash, I don’t know, G-site, or something like that, so domain.com/whatever and set up a redirect to their Google site, so that you can display it to them as a pretty URL, if that makes sense. You can always map a custom domain over to the Google site, too, by the way. Okay? That’s something that you just do at Google search, and say, domain mapping for G Sites, or Google Sites, and it you can find a tutorial on how to do that. I wouldn’t worry about the URL, as far as the actual Google site itself, the new Google sites, although they don’t have as many features as far as I know, they don’t have as many features as the old sites do, they can be made to look really, really nice. There’s no reason not to be able to use those.

But, let me finish up my statement, and I’ll get the input from the other guys, as well. We do both. We try to rank a Google site, as well as also use Google sites like a small PBN, private blog network, or public link network, whatever you want to call it. Right? We use them to power up either money sites, or the primary Google site, or whatever we want, because they’re so powerful. I know somebody else has got another question, I think on this page about using Google sites, as well. I can tell you that what I like to do is when we start a project, or if I’m doing client work, or a new lead gen site, or whatever, I take, I get a drive stack built through SerpSpace, and that comes with the Google site, well, if you purchase that option, it comes with a Google site, it’s done really well, and that’s what I use as my primary Google site that I try to rank, as well as, and obviously all those properties link to the client’s money site.

But, I use that primary Google site as part of the drive stack, and then we’ll create additional blogs like Google sites, Bloggers, WordPress’s, Tumblrs things like that, that we’ll use to actually create this link network that boosts the main Google site, the one that’s part of the drive stack, if that makes sense, because then you can hammer the shit out of all of those other blog properties that you’re using just to power up the Google site. The primary Google site from the drive stack. That’s how we do it. It works really well, because the Google site typically ends up ranking and even if it doesn’t it provides a massive amount of juice to the money site itself. But, usually within just a matter of a few weeks, you just got to be patient, for some reason it takes a while, but the Google sites end up typically ranking, especially if you powered them up with additional other Google sites. Now, what do you guys think?

Marco: I think that’s on point.

Bradley: Very good. No elaboration, needed?

Marco: None whatsoever. I see why, I mean that was perfect.

This Stuff Works

Is The Rent And Rank Video Lead Gen Campaign Still Effective These Days?

Bradley: Okay. There you go. Mohammad is up, he says, “Hey, guys, I’ve been thinking about going into renting out YouTube videos that I’ve ranked to local businesses, is this still a good strategy these days? I know a few weeks ago you mentioned the lead gen sites aren’t as easy to make as they used to be. Does the same apply for videos? I was thinking of using offline PLR videos that Local Kingpin talks about.” Okay. For your first question, yeah, videos is still a good strategy. The statement I made about becoming more difficult to rank lead gen sites is a valid statement. That’s true, because it’s getting harder to create a sudo brand, and I’m using air quotes. Right? It’s getting harder to create a fake brand, and a fake Google My Business Listing, and I say fake, it’s valid, but it’s not a true business. Right? It’s just being used as a lead gen property.

That doesn’t apply to videos, guys, because you don’t need a Google my business property to rank a video. Right. My point is its still a very valid strategy. Now, I don’t do video SEO exclusively, I know some people do, but I always use it as a foot in the door. That’s what I use video SEO for, because I can get results. Relatively easy, and rather quickly. Right? I will set up campaigns with anyone of a number of tools, I typically use Peter Drew’s tools, like Live Rank Sniper, or Hangout Millionaire, or something like that to test a bunch of keywords. I’ll test 25,30 keywords all at once, and out of those, typically, five to 10 of them will end up ranking within the first page or two, so that I know that I have a good shot at ranking those with an actual money YouTube channel with syndication networks, and all that other stuff that we usually do.

Once I’ve identified those keywords that I can rank for with videos then I go back through and set up a real campaign that will target those keywords that I identified will rank easily, or somewhat easily, and then I’ll approach a client or a prospect with the results, and say, “This is what I’ve been to achieve. Are you interested in either renting these out, or whatever,” and usually once I get somebody on board from the video results that I’ve been able to achieve, that’s when I go into the whole upsell process, which is telling them about how I can optimize their website, I can get them work on their Google Maps listings we can do PPC campaigns, we can do anything else, set up content marketing, a syndication network for them, so it’s a branding network for them, all that other kind of stuff, so you can absolutely still rank videos. I would recommend that you would do that method.

If you focus on just trying to rank one video at a time guys, it’s going to be very difficult to gain traction, and to be able to scale, because I see too many people getting into the video SEO business, and they try to, they put all their eggs in one video at a time, so they put all their effort into trying to rank one video for one keyword type of thing. It’s so much better, it’s so much more efficient to just spend a few bucks, and get one of those tools. Again, Peter Drew’s tools like Live Rank Sniper are great for testing this kind of stuff.

There’s some other ones, too, Bill Cousins got one called Rocket Video Ranker, it’s also a good tool. You can use those to quickly identify your low hanging fruit. Your best opportunities, and build campaigns around those, because now you already know that you’re going to be successful with those campaigns and it gives you a much bigger portfolio that you can showcase to a potential client, or prospect. Right? And, say, “Look, what I’ve been able to achieve. Imagine what I can do if you hired me to do all your SEO work,” that kind of stuff. I’m serious. I mean, it’s really that simple. Any comments on that before I answer the second one?

Hernan: Yeah. I think that, that’s a really clever strategy, because clients are usually thinking, or their jaded, or the have been burned, or seeing no results, or they think that SEO takes a lot of time, which it does. Right? When you’re trying to do SEO for a client it can take some time. The way you present yourself with some quick wins that instantly separates you from the rest, so the people that are out there offering the same exact thing that you are, so if it separates you, it means that you’re not a commodity anymore, because you can bring fast quick results, quick gains. Right? That’s the whole RYS Academy [inaudible 00:34:03] to, right, like this was 2005, and that’s still very true, but when you’re doing video SEO you can bring the client some quick gains, which in turn will make the guy stay longer, because again they don’t need to wait for three months, whatever, a year to get results.

Bradley: That’s right.

Hernan: Which is hard for a business owner to be paying for somebody, or for something for a year without getting results. Right? If you are trying to get leads for your SEO agency and you’re paying somebody for six months and he’s not getting you any leads at all, or any new clients you start thinking, what the hell is going on? We try to push that to our clients. The point is that with some quick gains, with some PPC, RYS Reloaded kind of stuff, or Video SEO you can get them some quick gains, which instantly positions yourself differently than the rest of the competition, then you can take it easy in terms of, okay, I can take my time in order to rank these guys, because I’m already giving them something to feed off of, if that makes sense.

Roman: Yep. Performance based marketing.

Bradley: Yep. That’s true. Like I mentioned earlier, like the video SEO stuff that I do for the production company, whenever they send me a new work order, it’s always a perspective work order, in other words, they talk to a client, the client says, “Yes. I’m interested.” The client gives the production company a list of keywords that they think that they want to rank for, he sends me the request, what I do is go do some very brief keyword research and I pull back a handful of keywords, like 10 to 15, typically, that are variations of what the client said that they would desire to rank for, and then I go setup, I just use Live Rank Sniper, and just set up a quick campaign to test all the keywords that I pulled back, and then out of those I identify, typically, two, three, four videos out of about 15, or keywords that end up ranking on page one, or page two on just a test channel.

In other words, it’s a channel that doesn’t have a syndication network, or anything else. It’s a non-authoritative channel. But, then I’ve been able to identify a handful of keywords that I can rank for, for that video, imagine what I can rank for one I actually push it through one of my valid channels with multiple syndication networks. Right. Then, I just always respond back after doing a quick test to the production company, I say, “Okay. This is what I can rank for. These are the ones that we have the best chance for,” and I typically end up doing a two, or three videos for one deal.

In other words, they’re willing to pay, I get paid, the video production company charges, it’s crazy, but they charge $275.00 a month for the ranking, and they pay me a $100.00 a month, so they’re getting almost 200% higher than what I’m charging, but whatever they’re out there handling the clients and all that kind of stuff. But, usually what I’ll end up doing, because I’ve identified that I’ve got two, or three, or whatever videos that can rank with relatively little or no work, very quickly.

If it’s not the primary keyword, or one of the keywords, the primary keywords that the client actually listed, that they wanted to rank for then I’ll say, “Okay. Look, I’ll make you a deal, I’ll maintain these three videos for these three keywords for you, for the same price, at $100.00,” to the production company it’s a 100 bucks, but to the client it’s $275.00 a month. I’ve only been turned down for those kind of offers about maybe one, or two out of every 10 times we make that offer, because although it might not be the keyword that they originally wanted to, they see the value in multiple other keywords being ranked. It’s like a two, or three for one deal. A lot of the times they’ll take it, and it’s easy for me, because I’ve been abl to rank those with just a test channel, with no syndication network, so once I actually push it through a real network it ends up ranking and I don’t really have to do anything to maintain it, if that makes sense. It’s easy for me.

This Stuff WorksRoman: Question on his question, is he renting out the YouTube videos themselves, as opposed to the leads?

Bradley: I have no idea.

Roman: Okay. Because I was going to say if he’s doing, he should do the leads themselves, like sell the phone calls.

Bradley: You can. That requires, obviously having a bit more infrastructure in place like tracking and all that kind of stuff, if you’re just getting started Mohammad, I would recommend with going with the rank and rent method just until you get setup and get some revenue coming in and then you could start setting up a more advanced type of structure, which would be like having some redirect phone numbers, virtual phone numbers as well as redirect URL’s that you can put in the video description, and all that kind of stuff. If you start to scale, you can even set up your own call center, and that kind of stuff.

Roman: Yep.

Bradley: All right. Number two, is and we got to keep rolling that went way longer than I expected. “When I start, do I make a new channel for each video?” No. That’s way too much work, Mohammad. Don’t do that. Either just create one channel, like I would recommend, guys, I say this all the time, I’m going to say it again, I recommend you create your agency around one of two methods, either niche specific, which is what I prefer, because then you already know what works in that industry, and you can duplicate it from city, to city, to city. It’s so much faster to scale that way. You can deal with one type of client, over, and over, and over, again. You speak their language, you know their vocabulary, you know their pain points, they’re hot buttons, you know what type of clients, or customers they’re looking for, all that kind of stuff.

I recommend that you would build a YouTube channel, and several, and a syndication network, multiple syndication networks that are niche specific. Right? You can have variations. For example, you could have like a, I always talk about contractors, guys, because that’s what I primarily do, but you could have a home improvement services channel, and then you could actually target roofers, and plumbers, and all that kind of stuff. I still recommend that you niche down to one specific industry, and stick with that, because you can scale so much quicker that way.

However, the second type of agency model would be a city specific, or location specific agency, where the common denominator would be that everything that you promote through that channel is tied to that one city is located in that one city. There’s theming to that channel as well, and that’s the location theming, the geographical relevance of everything, so then you could exactly separate by playlists on that channel as well. I recommend that you stick with either, again, I prefer the industry agency better over the location agency, but you can decide, which one works better for you, but do not setup a different channel for each, that’s way too much work. Okay?

Number three, “I’m worried that if I rank and rent in a video I won’t get calls, is this a rational worry?” Mohammad, what if’s will kill you. What if’s will prevent you from ever doing anything. I’m not picking on you, Mohammad, this is for everybody. Stop what ifing guys, just go out and rank the damn thing, and see. Will it generate calls? Go get a virtual phone number, put it on it, even if you don’t have a service provider, yet, put a virtual phone number on a Google voice number with voice mail, whatever, anything that can help you to track calls, and just go rank it, and see. If it starts getting calls, you got a winner, if it doesn’t then chose other keywords.

Guys, I’m telling you, sometimes you just got to, and I’m not trying to condescend anybody here, guys, I’m saying, we get the what if questions all the time, and you can what if yourself right out of ever taking any action. Okay? Yes, have I had this happen? Of course. The only way to know if you’re going to get calls or not is to just get the property ranked, and monitor it. Okay? What I do with calls I get before renting it, well, that’s up to you. Personally, I just let the calls go. When I’m setting up a test site I’ll have stuff just go to a voicemail, and most the time people won’t even leave a message, but it will show the calls coming in, so I can quantify the number of calls coming in, and sometimes people will leave a message. I just let them go until I find a service provider.

I know other people will set them up as a redirect to just some random service provider, or whatever, other people will immediately grab the lead that came through, and contact people and try to sell them on that. I just usually when I’m setting up a new asset, I will just allow the calls to just come in, and just go into oblivion, really, until I have shown five calls in a week, or something like that. Then, I have data to be able show when I’m prospecting for a service provider. But, that’s just me, because I don’t like going through the trouble of trying to monetize every lead when I first set up an asset.

For Multilingual Site, Do You Separate Each Language By Subdomain Or Subdirectory?

I just want to show the actual results that the set produces. Once, I have proof then I go contact, or start prospecting the service providers. All right? Jonathan, “For website in French and English, do you separate both language by subdomain, or subdirectory? Thanks.” You can do either, Jonathan. I think the norm is by subdirectory, but I’m not a 100% sure. You guys got any input on that?

Roman: I don’t really-

Hernan: Sorry. Sorry, I was muted, I was talking to the muted mic. I would do subdomains.

Bradley: Yeah.

This Stuff WorksHernan: I would a 100% do subdomains, when I try to rank several, for example, I was doing, a couple months back, I was doing this finance website that was in Scandinavian language, it was, I think it was Spanish, Sweden, and Norwegian, so we had a subdomain per each of those. Right? And, diversion of language would go into that subdomain.

Bradley: Yeah.

Hernan: Now, I prefer to do that because I tested a lot of different translation plugins that will do the subfolder for you, they’re the pain in the ass, they never turn up right. I would literally go out clone the content, translate it, and then have that as a standalone version of the website. I also made a website in Argentina, and in Spanish, and English for a client, and it was like s.domain.comen, like E-N, dot domain.com.

Bradley: Yeah.

Hernan: It worked better, because you’re still leveraging the subdomains, and also each of those websites needs to be treated as a separate entity, well, not as a separate entity, but as a separate SEO companion, if that makes sense.

Bradley: Yeah.

Hernan: Right? Not because you’re ranking for Blue Widgets, you will be ranking for whatever the keyword is in French. Right? You need to have that in mind, because a lot of people say, “Okay, so if I do SEO in English, and I’m ranking well, and I launched the website in Spanish, will I rank well, too?” Maybe you will leverage a little bit that authority, I’m not saying you won’t, but it will be a completely brand, because the keywords are different, the grammar is different, so you need to have that momentum, but I usually go by subdomains.

Bradley: Yeah. Now, that you said that, you’re right. I’m used to seeing subdomains for that, because like you said, if the sites in English, and it’s got a subdomain, or excuse me, a Spanish version, a lot of times it will be ES.domain.com.

Hernan: Right.

Bradley: You’re right it usually is typically subdomains.

Hernan: Yeah. That’s what I do. Some people, I know some people will do domain.com/en.

Bradley: Right.

Hernan: Domain.com/es. Right? But, I prefer doing subdomains, because again the response of the algorithm is different for different languages. Right? You can be a little bit more aggressive in Spanish, and you cannot be that aggressive in English, so that’s why I do subdomains, for the most part.

Can You Give Us A 2 Minute Version Of Exactly What Google Sites Generator Does?

Bradley: Yeah. Okay. [inaudible 00:46:07] says, “Hey, guys, I’ve tried to watch the Google site generator webinar several times now, and I just can’t force myself to sit through it, even on two time speed, can you give us the two minute version of exactly what it does?” Yeah. [inaudible 00:46:17], it creates Google sites really quickly, and easily. I mean, it’s a very simple interface. You know, we’ve had this question come up the last few Hump Day Hangouts about the Google sites, and people say, “Oh, I bought the Google sites generator, and I haven’t been able to rank any Google sites, it doesn’t work.” Well, you missed the point then, because that’s not what, I mean, maybe Peter Drew did that with some of the SEO terms that he was talking about with targeting the really small suburbs, and stuff like that, and that’s great, if you can get results from that, you can absolutely target suburbs, plus keyword plus suburb, that kind of stuff, and actually rank those sites.

But, the method that I use it for, specifically, is to create, to build links to other properties, because they’re Google site links, which are powerful links, and especially if you’re using it to power up another Google site. As just mentioned earlier in this very webinar, Hump Day Hangout, what I like to do is use the drive stacks, the Google site that I get with the drive stack, and then I use the Google site generator to build a link network to power up that Google site from the drive stack. That’s the exact strategy that I’ve been using for it, and it works really well, because then now you have, you can target all types of long tail keywords with the Google site generator, have either several, you know, separate Google sites built for each of the long tail keywords or you could have up to eight pages, so I think it’s a total of eight pages if you’re doing the page route of the Google site.

You can target all the variations and long-tail versions of the keywords and have different sites set up for all that, and then have them all link, so it’s essentially like you’re creating a Google site silo with different Google site domains, if that makes sense. They’re just basically powering up, or supporting Google sites to power up the primary Google site. You could just select one, you could actually use the Google sit generator to start building this structure out. Right? Then, actually just select your primary keyword out of one of the sites, and then go in, and what I would recommend is manually go in and update that one site, so that it’s built out, it’s flushed out better, you can embed drive files, or do whatever else that want to embed, maps, all that other kind of stuff, and then you could use all the other ones that were generated through the Google site generator to power up that one site. That’s the way that I do it.

I know that other people are maybe using it to actually rank all those separate Google sites, but that’s not the strategy that I use it for, I’m just sharing with you exactly how I use it. Okay? That question has come up the last few weeks, again, people say, “Oh, it doesn’t work.” Well, you didn’t pay attention then, I’m not talking to you, [inaudible 00:48:55], I’m talking about the people that complain that the tools don’t work because they don’t pay attention to how we proposed, we shared, that we use them, if that makes sense.

Which Serp Space Service Should I Use To Get A Top Spot On the Map Pack?

Okay. Ben says, “Hey, guys. I have a prospective client who has told me the thing he most wants is to own the top spot in Maps Pack for his industry, plus location keywords. The location is moderately competitive, not a major city, but a population of 85,000, which other services on SerpSpace can I use to make that happen? Set expectations for him, how long can I say it will take, roughly? Also, I assume getting the client to set up a process for getting a satisfied customers post reviews would be part of making it happen, is there anything else the client needs to contribute?” All right. Well, there’s any number of strategies that you could use, Ben, from inside SerpSpace. I’ll tell you just the strategy that I always use, which is pretty much always the same. That’s, obviously a syndication network, first, because that helps to validate the entity, and kind of claim their footprint, which is important for branding, as well as for, again, validating entity, and starting to build authority.

I always start with the syndication network, and then for clients I always end up having like three to five blog posts ready to be published once the syndication network has been attached to the site, because that activates the syndication network, it starts to add relevant content, it starts to create those associations between the topic, the content, and the actual brand itself. Okay? It’s really important to do that. To have syndication network, have three to five posts ready to go, I highly recommend that you use curated posts, don’t use content form, shitty articles, I just always recommend that you use curated posts, because it works really, really well.

Then, from there a drive stack, there’s no doubt, do a drive stack, that’s one of the most powerful maps ranking methods available right now, is doing a drive stack. That’s available in SerpSpace. Press releases are available in SerpSpace, that is, I’m doing so much stuff with press releases right now, it’s sick, and that’s why we’re starting to build out more and more distribution services inside of that SerpSpace, because it’s just working really well, especially for local. I would order some press releases, and then obviously citations. The traditional route, guys, it’s always the same for me, it’s the same process, and we covered this in the Battle Plan, so if you don’t have the Battle Plan, you should probably pick that up, Ben, because that’s going to give you the exact same method, or strategy that we use, and that’s syndication network to start, have some blog posts published for, excuse me, at least in queue ready to go, so they can be saved as draft in the WordPress site, the blog, it doesn’t have to be WordPress.

But, whatever your site is, it should be saved as draft, and it could be scheduled to be dripped out. Once the syndication network is attached, drip out your post three to five, it’s typically what I do, over the course of about a week or two, depending if it’s a week, you know, if it’s three posts I like to drip them out in a week, if it’s five I do it over about two weeks. Okay? Then, order a drive stack, order a batch of citations, publish a press release to announce the new site, or the new campaign, whatever it is, and that’s really probably all you’re going to need and just be a little bit patient, expectations.

This Stuff WorksI always tell clients, I typically can get results much, much faster, depending on how competitive it is, but I always tell clients that it’s going to be about 90 days before they see significant results. If it’s really competitive I tell them it can be as much as six months, but that’s why we try to get them some quick wins right off the bat with either some AdWords campaigns, or some video SEO campaigns, as mentioned earlier. I like to use those as foot in the door strategy. For example, if I’m pitching a client on a full on SEO campaign, like services, in other words, where I’m going to build out their website, and syndication network, and all that stuff then a lot of the times I will do that video SEO method just to show them that I’ve done something for them. Like if I tell them it’s going take me three months, and that’s the expectation I set. Right?

A lot of times I can get results within four weeks, but I might tell them it’s going to take three months, or if it’s really competitive it could take between three to six months. But, what I’ll do is one of those video SEO campaigns, and a lot of times I won’t even charge them for it, guys, I’ll just go out, use a tool like Live Rank Sniper, identify all the easy quick wins that I can get, then I’ll go out and blast out a bunch of videos across a money channel, one of my channels that has syndication networks, so that I can go back to the client.

When I send them the proposal, and say, “Look, I got all these, which can generate leads for you while I’m working on ranking your site,” or I’ll propose them, I’ll set up an AdWords campaign for you while I’m working on ranking your site. Because that way they still start seeing results, and start generating leads while you’re working on getting them ranking in the Maps Pack. I understand you said, he’s looking to rank in the Maps Pack, but in the meantime, while you’re actually doing that, you could get them to show up for various keywords in various locations using other methods. Again, go to the Battle Plan, Ben, if you don’t have it, get it, because that’s going to walk you through the exact same process that we use for all new sites.

Marco: Can I add one last thing? That was a fabulous answer. I would just say that population doesn’t determine competition.

Bradley: That’s right.

Marco: It’s the people operating in the niche that determine competition. You can have a population of 50,000 and you could have one of the big boys in that niche. It’s whoever is targeting your niche that determines competition. Not necessarily the population of the city. Population is one indicator, but it’s not the most important indicator.

How Do You Rank A Local Client For A Low-Density Keyword On The Site?

Bradley: Yeah. Next, Kevin, we’re almost out of time, guys, we’re going to try to roll through the next couple, there’s only a handful of question left, anyway. All right. “Hey, everyone. Looking to rank a local client for keywords that are thin on their official site, I don’t want to risk their authority money site by pointing links to them from places that might get a Google slap, so what would you recommend as the best approach? Separate Google site generator mini sites around the desired keyword, an RYS stack, so many options, not sure where to begin for best impact. Thanks.” I would say, yes, to both of those options. An RYS stack is great, if you’ve got top level categories on the site, which would be your top level keywords, or often times if it’s client work it’s going to be services that they provide, or products they provide, so they’ll have categories.

Then, if you’re going to do a drive stack route, which is super effective for local, there’s no question, I mean, it’s super effective for everything, but I’m speaking from the local side of things, because that’s how I use it about 90% of the time. You can have separate folders inside a drive, targeting those top level categories, and then put all yours supporting drive files in each one those folders, and have those folders pointed to linking over to, and the files within each of those folders linking to the top level category on the corresponding category on the website. Right? Basically, it’s called theme mirroring. Right? When you mirror the silo structure of your site, either in Google Drive, or you can do the same thing with the Google site generate, that’s another great strategy.

Again, using the Google site generator you can start building out these Google site link networks that boost up your money site, and you don’t have to worry about it being a negative SEO type thing. In other words it’s not going to get you slapped, because they’re Google sites, and then you can start hammering the Google sites. The best thing you could do, Kevin, would be to do both. Use Google site generators, and RYS stacks. Okay? You could do press releases, there’s a ton of other things you could do as well, but yeah, those are both really good options, and if you have the Google sites generator, you can start with that, and if you’re not getting the desired results as quickly as you want, then go order a drive stack, man. Have us build it for you, and then you can always go in and add additional folders and things like that if you need to, to really fine tune it to make it work well. Remember, you can go into those Google sites that you set up through the Google site generator tool, and start embedding files, and things like that, which makes it much stronger.

Marco: Can I add, please, since you mentioned that we will not be held responsible for somebody else’s garbage. I had someone do that. I had someone come to me, and try to tell me that RYS Reloaded doesn’t work because they went and got a gig somewhere else-

Bradley: Yeah.

Marco: And, it didn’t work. Come on.

Bradley: Yeah.

Marco: You can go and get it for five bucks, or pay what it’s worth, and get it done right. It’s really that simple to me.

How To Build RYS Stacks For An Ecommerce Site With A Very Competitive Niche?

Bradley: Yeah. But, I went to Fiverr and got one for $20.00 and it doesn’t work, this shit doesn’t work, guys. Right. All right. Ormond says, “How would you guys go about building out RYS stacks for an eCommerce site in a very competitive niche? It’s a national company, so we do not have a GMB, and the owner is very strict about not having the address too public, due to the nature of the industry. Would you go ahead and register the GMB, and hide the address?” Well, you can do that Ormond, but the problem with that is if you go to any citations at all, those citations about 95% of them are going to show the address, there’s only a handful of them that allow you to hide the address. It makes no sense.

Look, you should have the Google My Business, that absolutely, it validates the entity, it makes it, it gives it much more authority in googles eyes, you should create the Google My Business profile, and then hide the address, yes, but if you’re going to build any citations, just keep in mind that citations are going to display the address, about 95% or 98% of them do. All right? Just keep that in mind. As far as how to build an RYS stack for an eCommerce, I honestly, I can’t, other than what I mentioned just a minute ago about theme mirroring, and having specific file, excuse me, folders that are targeting the category, the product categories within the site, I really can’t give you a much better answer than that, only because I don’t do any eCommerce stuff. Does anybody else have a suggestion for him?

Hernan: No. I don’t know much eCommerce stuff, either.

What Is The Quickest Way To Find An Expired Domain With Good Backlinks?

Bradley: Okay. All right. We’ve got two more questions we need to get through, and then we’re done, which is good, actually we are done. Nate says, what’s up, Nate, it’s been a long time, buddy, he says, “Hey, Bradley, what is the quickest way to find an expired domain with good backlinks?” I don’t bother with that, anymore. If you want-

Marco: SerpSpace.

Bradley: Yeah. I was going to say-

Roman: Yeah.

This Stuff WorksBradley: SerpSpace. We do it for you, Nate. The prices are great. Just go to SerpSpace.com register your own account if you don’t have one already, and then go look at the domain marketplace, because that’s the quickest, and easiest way to do it, and it’s inexpensive, and all those domains are embedded by our team.

Roman: Yep. Yeah. The answer to that is it’s actually kind of a pain. It’s not such a straightforward, simple process, and every niche is different.

Bradley: Yeah. Scrapping your own is a pain in the ass, and that’s part of the reason.

Roman: Yeah.

Bradley: Again, I’d recommend just going to SerpSpace. “What is the quickest and easiest way to use expireddomains.net to accomplish the same?” You know, I haven’t done that. I haven’t used expireddomains.net in at least two years, probably closer to three, because I just stopped building PBN’s.

Roman: Is that just a drop list?

Bradley: Yeah.

Roman: [crosstalk 00:59:53].

Bradley: Yeah. Essentially.

Roman: Okay.

Bradley: It’s free, too. It is good. I used to, when I used to be building PBN’s like a lot I had 480 sites, I think at one time. I got the vast majority of them through expireddomains.net, like that’s where I found them.

Roman: Yeah. That’s probably a good place to start. Just type in one of your broad market level keywords that you’re going for, type that in there, and make sure that, I think there’s a filter in there for backlinks. Make sure that’s set to one and go search through it that way. That will get rid of most of the list, and then you can start searching for them really quickly, and easily.

Bradley: The only thing that I would recommend is, I always looked at the closeouts, and things like that because they were like ready to be purchased, now, and transferred immediately. Whereas, if you look at the stuff that is still on auction. I stopped bidding on domains years ago, because it’s stupid. You end up getting in a bidding war over domains, and it’s just dumb, and it’s stressful, and then if you end up winning it, you still got to wait for a period of time before it can get transferred, and it’s just too much work, and too much hassle, so I just don’t do it anymore. If I was going to build PBN’s right now, or if I was looking for a domain with metrics, I would just go to SerpSpace.

Roman: Yep. I love PBN’s.

How Long Should You Wait To See The Results Of DFY RYS Packages?

Bradley: Yeah. I know you do. Cindy’s up, “I bought one of the done for you RYS packages, just wondered, because it is my first time doing this, how long to expect some results? I know it can vary by the general time range. What do you mean about binding my IP, I logged into the Google account, is there more to it than that?” Okay. Cindy, it is going to vary. I’ve noticed, at least, and I’ll let Marco answer this, because he’s the expert on this, but with all the drive stuff that I do, or drive stack stuff that I do, it’s odd, to me there’s no rhyme or reason as to what makes them, the time frame it takes for them to show results, because sometimes I get results almost instantly within minutes, or within a day. Other times, it takes several weeks.

I’m not sure what causes that, maybe Marco can shed some light on that. Usually, just be patient with drive stuff, and I’d give it a good four to six weeks before I start really getting concerned. That doesn’t mean I don’t do other SEO stuff to the drive stack in the meantime, but I don’t start freaking out, and worrying about whether it’s going to produce results until a good four to six weeks has passed. Marco, can you shed some light on that?

Marco: Sorry. I was muted. Yes. It depends on the niche. The algorithm, or Google, or whatever it is acts differently depending on the niche. It’s harder to rank in, for example, emergency locksmith than it would be for tree trimming, lets say, but that would also depend on the location, and the people that you’re going against. There’s some niches that Google just guard really carefully, big detox centers, and that type of thing, gambling-

Bradley: Payday loans.

Marco: [crosstalk 01:03:04]. What’s that?

Bradley: Payday loans.

Marco: Yeah. All of that. All of that gets, and it’s hard to break in, but once you do, you’re fine. I mean, the ranking sticks. What we mean by bind your IP’s if you ordered an IFTTT network, you have to go in and login to each one of your accounts, so that they’re yours, rather than the IP’s that built them. Generally, I wait 21 days. Rob, is in impatient, he doesn’t wait, he just hammers it, and hammers it, link building, press releases, you know how he does it-

Bradley: Yep.

This Stuff WorksMarco: He just overwhelms it. You, I mean, depending on how experience you have, you can either go the shock and awe kind of way, or you could just be patient, wait 21 days to see. Of course, you should have all this in a rank tracker, and see where it is, that it ends up ranking after 21 days, so that you know what action it is that you need to take after those 21 days, so that you’re clear of the Google dance, because if you don’t know what you’re doing, and you hit it within that period, all you’ll do is you’ll extend the Google dance, and so your rankings won’t be stable for around 70 days.

Bradley: Yeah.

Marco: You don’t want to do that to yourself. You want to get a report that’s reliable, so that you say, okay, this is what I need to do to push up my main keyword, and all of these trailing keywords that are coming up nicely behind it. Time period, you have to wait 21 days. How long it takes after that? It depends on what it is that you do to it, and how far you’re willing to go, how far you’re willing to push. That’s the best answer that I can give her.

Bradley: Yeah. That’s why I mentioned four to six weeks, it’s typically what I wait. Again, sometimes guys it’s a matter of days, and I’ve got shit ranked because of a drive stack, but again if it’s not doing, if I’m not seeing results I don’t freak out, because I just give it a good four to six weeks, before I start, and then at that point, after six weeks if it’s not produced any results, then that’s when I start to get worried about it. When I say get worried, that just means I got to do more work. That’s all that means. I don’t actually really worry about it. I don’t lose sleep about it. I just know, shit, I’ve got to do more work, now, that’s it. You know? I’d give it a little bit of time. Just be patient. Like, Marco, said Rob, just, he’s a freaking madman, he goes ape shit on them, immediately.

Hernan: Sorry, Bradley, but wasn’t the SEO Virginia stack kind of stubborn to rank, and then you rank, and it’s been like a thousand years since it’s been there?

Bradley: Yeah. Two and a half years and it’s still there. Yeah. That one, it wouldn’t even stay indexed for, I mean, it was a good six weeks where it was bouncing in and out of the index all together, so I just forgot about, and gave up on it. Honestly, at the time that was back in May of 2015 when I, it was like May 7th, or something like that, that was published, that G-site was published and everything. I kind of just forgot about it, because it was dropping out of the index, when it was appearing in an index, it was like page three, and that kind of stuff, so I just forgot about it for a while, and I just happened to be thinking about something, and I went and checked on it, and it was ranked number one in Google, and I was like, holy shit. It’s been there ever since. That’s what actually I’m glad that, that happened on my first experience with drive stacks, because that set the expectation for me to just be patient, and just allow it to do its thing. Okay?

As far as binding your IP, what Marco said is true. Typically, I only worry about that for the Google account, Cindy. It just means once you get your syndication network back, or even a dry stack back for whatever. Anything that has a Google account, once you get it back from SerpSpace, just login immediately from your IP, or I’m assuming you don’t have BrowSEO, and all that stuff, if you’re going to be using persona accounts, you’d want to login through your proxy IP, but just to keep it simple, login through your own IP, and that’s all you have to do. That’s just to basically marry, or bind that account to your IP, so that’s no longer a foreign IP, which could lock you out at a later date when you try to access the account, that’s the only reason why you do that, it’s just to prevent being locked out at a later date, and having to reverify the account. Okay?

All right. We got to go, guys. Sorry. Mohammad, updated Battle Plan, if you’re not sure just reach out to support at semanticmastery.com, somebody will get you an answer. Okay? Okay, guys, I got to go. Thanks everybody for being here. We don’t have Mastermind tomorrow, but we do have the Battle Plan webinar as Hernan said, that’s, is that the update webinar, or is that just for people-

Hernan: The evergreen webinar.

Bradley: Evergreen, got you. Okay. If you haven’t picked up the Battle Plan, yet, Mohammad, or it’s not you, who was it that I was telling to get the Battle Plan? Ben.

Hernan: Ben, yeah.

Bradley: Ben, if you haven’t picked it up, yet, go register for the webinar, tomorrow. Check it out. Okay? All right, guys. Thanks everybody for being here. Thanks, Roman.

Marco: Bye, everyone.

Hernan: See you, guys.

Bradley: See you.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 153 posted first on your-t1-blog-url

What Is Your Experience With Google’s GMB Tech Support Call Service?

In the 152nd episode of Semantic Mastery’s weekly Hump Day Hangouts, one participant asked about the team’s experience when dealing with Google’s GMB tech support call service.

The exact question was:

Follow up from my Maps Listing sandbox issue last week, sharing what Ive learned: I asked last week about why a Maps listing would drop from Maps SERPS just from changing a GMB’s area coverage from Mile radius to Zip codes. Google support said not to worry, it would come back in a couple weeks after the Algo does it’s thing. I speculate another factor is that the listing’s area coverage overlapped with other locations in the same GMB account, indicated by two other locations dropping out of the listings altogether as well when the Main site’s coverage area changed to zips. As Hernan mentioned, there was an algo update dubbed Hawk recently that supposedly addressed multi-Locations very near each other, maybe this has some inputs to the outputs. Yet Im still worried. 😉 All that to ask, Is Google’s GMB tech support call service to be trusted? Do they really know their stuff, or are they simply typing in to a FAQ and repeating talking points. what is your experience with their GMB tech support call service?

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What Is Your Experience With Google’s GMB Tech Support Call Service? posted first on your-t1-blog-url

What Is Your Experience With Google’s GMB Tech Support Call Service?

In the 152nd episode of Semantic Mastery’s weekly Hump Day Hangouts, one participant asked about the team’s experience when dealing with Google’s GMB tech support call service.

The exact question was:

Follow up from my Maps Listing sandbox issue last week, sharing what Ive learned: I asked last week about why a Maps listing would drop from Maps SERPS just from changing a GMB’s area coverage from Mile radius to Zip codes. Google support said not to worry, it would come back in a couple weeks after the Algo does it’s thing. I speculate another factor is that the listing’s area coverage overlapped with other locations in the same GMB account, indicated by two other locations dropping out of the listings altogether as well when the Main site’s coverage area changed to zips. As Hernan mentioned, there was an algo update dubbed Hawk recently that supposedly addressed multi-Locations very near each other, maybe this has some inputs to the outputs. Yet Im still worried. 😉 All that to ask, Is Google’s GMB tech support call service to be trusted? Do they really know their stuff, or are they simply typing in to a FAQ and repeating talking points. what is your experience with their GMB tech support call service?

This Stuff Works
What Is Your Experience With Google’s GMB Tech Support Call Service? posted first on your-t1-blog-url

What’s Your Process For Getting New Clients For A Lead Gen Campaign?

In episode 152 of Semantic Mastery’s weekly Hump Day Hangouts, one viewer asked about the team’s process for getting new clients for a lead gen campaign.

The exact question was:

I’m interested in starting a few lead gen sites. I’m just doing keyword research right now, but wondering how to decide what business or contractor I’ll give the leads to when I start getting them. Do you guys have a process for determining 1 business or contractor or do you give several of them a ‘taste’ in hopes you’ll get a buyer? Is it best to give the leads away for a few months and then shut if off and contact them to see if they’d like to continue?

This Stuff Works
What’s Your Process For Getting New Clients For A Lead Gen Campaign? posted first on your-t1-blog-url

What’s Your Process For Getting New Clients For A Lead Gen Campaign?

In episode 152 of Semantic Mastery’s weekly Hump Day Hangouts, one viewer asked about the team’s process for getting new clients for a lead gen campaign.

The exact question was:

I’m interested in starting a few lead gen sites. I’m just doing keyword research right now, but wondering how to decide what business or contractor I’ll give the leads to when I start getting them. Do you guys have a process for determining 1 business or contractor or do you give several of them a ‘taste’ in hopes you’ll get a buyer? Is it best to give the leads away for a few months and then shut if off and contact them to see if they’d like to continue?

This Stuff Works
What’s Your Process For Getting New Clients For A Lead Gen Campaign? posted first on your-t1-blog-url